Have you used XBLive for 10 years? If so, you may get a free 360.

[fighter]

JoeTheBro said:

Farsala said:
Thats awesome! Looking at this in truly financial terms, 10 years of Xbox live for at least 50$ a month=500$, Xbox+ Xbox 360 at least another 500$. 1000$ spent on HW and xbox live. A person could sell this Xbox+ live for at least 500$ I would say. Don't think people would actually sell it, but basically MS gave you half back.

While at the same time it costs them hardly anything. They still make $900+ off you while making you feel special. Genius!

In the end its is a relatively cheap and yet successfull message to the "heavy users"

- generates positive awareness around the product

- promotes loyalty among the user base

- injects "caring" values in the brand

 

This policy could as well be qualified as a high standard PR