The thing is, what you are saying is not true.  Let alone beating the current offerings in every category, you'll be hard-pressed to find a category in which Surface is better than any other tablet. 

Let me start. You say "faster loading and app usage". First of all, where did you get this? Most of the trustable reviews say that it isn't really fast. Here is an example from The Verge:

"When I was just dealing with the core OS, the Surface felt like a lively, sophisticated, fast-moving new system, but the deeper I got into apps and the more apps I opened, the more the device seemed to bog down. There were other issues too: video playback in the browser was a spotty experience. Flash content didn't fare too well in either the desktop or new browser, and some HTML5 playback stuttered and dropped frames during play."

" Many of the first-party apps — particularly Internet Explorer in the new interface — felt good to me, but others left me wanting. The native email application, for instance, could be slow to update and unresponsive to touch on a regular basis. Other apps, both first and third-party, could be slow to open, then stall or crash altogether. Some 3D games, such as Rocket Riot, seemed fluid and natural, while others staggered along, seemingly struggling to pump out an acceptable frame rate."

There is hardly any killing here.

"Usage."

Surface hardly provides any usage usage advantages. In fact, it is quite the opposite.

"The promise of the Surface was that it could deliver a best-in-class tablet experience, but then transform into the PC you needed when heavier lifting was required. Instead of putting down my tablet and picking up my laptop, I would just snap on my keyboard and get my work done. But that's not what the Surface offers, at least not in my experience. It does the job of a tablet and the job of a laptop half as well as other devices on the market, and it often makes that job harder, not easier. Instead of being a no-compromise device, it often feels like a more-compromise one. "

I can go on but no need to copy everything here. You can read the rest here: http://www.theverge.com/2012/10/23/3540550/microsoft-surface-review

Though I have to quote this:

"Let me put it this way: the Surface does not seem like a better tablet than the iPad or the Nexus 7 (the two best products in the category as of this writing). Even though it has a very unique and useful interface, and lots of hooks into Microsoft's ecosystem, it still lacks the polish and apps of those two devices. Is the mail client better here than the native mail client on the iPad or Nexus? No. Is the browser superior? Well, it's an excellent browser, one of the best I've ever used on a mobile device — but it's not wildly better than the iPad or Nexus 7 offerings. Is the interface so much easier to use or so much more powerful that it would tip the hand of an average buyer? Not in my opinion. Is the app selection better or more robust in some way? Not by a long shot, and there's no clear sign it will be anytime soon."

The things you've mentioned is not the best in the Surface, it is the worst. It is not really a surprise for me. What you are saying is though, pure fabrication. 

You dont get it do you. It does more than ant tablet on the market. 

lol, nah they didn't. All they did is piss off a bunch of Ipad 3 customers that bought their iPads less than 6 months ago without giving them a single reason to upgrade.

Wow....this is getting ridiculous with Apple. Now they arent even waiting a year before screwing over their fans.....and they still love them for it. Sigh.

So im guessing people who bought window 7 phones like the lumia 800 that are not upgradable to win 8 are jumping for joy?

You dont get it do you. It does more than ant tablet on the market. 

The BIG difference is that not many Windoes phones were bought in comparison to Apple products......and MS doesn't do the semi year upgrades as their MO.

Nah it's the same thing. Both companies are screwing their customers somewhat. Nokia really should have packed NFC and a dual core Snapdragon in to the Lumia 900 and announced full Win Phone 8 upgrade for it. It would be such a massive hero device had they done that.

Of course they screwed up. Did anyone seriously except MS had any chance to break into this highly competitive market where Apple is GOD?

Huge failure as expected just like Windows Phone 8. MS has no future in tablets nor phones.

The only successful business they'll ever have is operating systems.