It's all code. Voter fraud is not a problem, but the "image" of voter fraud is the same as the image of the illegal immigration problem.

It's not what we're really talking about

In what way does it demonstrate racism or voter intimidation? Are the MADD put up in my community against drinking and driving a form of "driver intimidation"?

Realistically, the person who paid for these ads was probably (very) worried about the consequences associated with taking a stance on what has become a partisan political issue. If their information was made public it is likely that they would face death threats and harassment from people, and would be at significant risk of losing their job.

Someone ought to tell Hispanic voters.

Those are just the Racist Hispanics that support that. They should be ignored because voter fraud is not an issue. And they are racist for supporting it. How dare they.

The Hispanics have been misled. As have most of the folks who support these measures

That's code for "minorities are too stupid to think for themselves".

It is racist because it's targeted in poorer communities, where there are many more minorities. It is intimidation because it makes people who would otherwise vote, consider not voting do to fear of somehow commiting voter fraud and being charged with a felony.

But isn't that the point?  To dissuade people from voting illegally?

I can understand some issue with the idea that the billboard client seems to be targeting minority neighborhoods but do we know for certain that all of them are in fact in minority neighborhoods or is it just most of them, some of them, etc...?   This is from the story itself, "The problem is many of the billboards are in minority neighborhoods."   This suggests that only a portion are in poor neighborhoods.   The converse of this insinuation would be that ALL the billboards would be in affluent neighborhoods.  Now wouldn't that suggest they are targeting the rich?

Do we know which income groups are most likely to commit voter fraud?   If it is the poor, then is this not the correct target audience for the billboards?

So the main thing to note here is that only some of the billboards are in poor neighborhoods yet people are still claiming a racism and discrimination.  People see what they want to see and sadly, many times it's because that's what they want to see.

It's code for "the people on the side of voter-ID are mis-representing the reasons why they support this."

It's clear in the implementation of voter ID laws that most of these are a Republican power-grab. If they understood that these laws were out to disenfranchise them, they would be against it.