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Forums - Sales - Official PR Spin for December

I don't blame them for that though. Remember that these PR spins aren't made for internet discussions at video game sites. They are messages to shareholders and investors. No PS3 or PSP titles were in the NPD top ten. GH and Madden made it for PS2 but instead of bragging about the last versions (maybe not for Madden) on a dying console they chose to look forward to keep investors optimistic for software sales in the upcoming months.



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Chrizum said:
My analysis: Microsoft takes stabs at Sony and Nintendo, while Nintendo and Sony do not.

Might have something to do with culture: Honor is a hot thing in Japan (Asia), while, judging from US politics, badmouthing the competition is the cool thing to do in the US.

 Sounds like someone wasn't around for the Nintendo vs Sega days.  Japanese companies can trash talk with the best of em.



Sony would never trash talk a competitor...

“The idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it's the truth. With the DS , it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen. But I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that."

- Phil Harrison, president of Sony Worldwide Studios, on comparing PSP to DS in an interview with MCV



Anyone notice this:
* PlayStation platforms had three software titles in the top ten list across all consoles for the month of December: Guitar Hero III for PS2 sold 800K units, Madden NFL 08 for PS2 sold 655K units and Call of Duty 4 on PS3 sold 522K units.

Notice they are making it seem like Call of Duty 4 (PS3) was in the top 10 list. In reality, it was not. It would be if you combined all consoles (XBOX360 + PS3). Hence the rather strange wording. The real top 10 stopped at Mario and Sonic.

In other words, they needed to at least claim that PS3 had good software sales, so they put it in the top 10 the only way they could (by counting the competition). I'm no Sony hater, but man, THAT's stretching things.



Two companies are bragging, Microsoft and Nintendo. Sony is not fooling anybody with their PR spin.



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick

 

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I find the third parties thing from MS a little odd. ("To date, 33 titles in top ten...")

They say "To date" which makes me suspect they include any third party entrants from before Wii/PS3 launch.

If that is true I would bet nearly two thirds of that 33 happened before the other consoles release.
It's not as if they truly needed to spin that part as even if they did 2007 only I bet they would have 11-12 TP titles, which is more than Wii/PS3 combined anyway. Oh by the way, when did Crazzyman start working for Sony?... that first bulletpoint is pure Crazzy.... stating an increase in sales over last December [when Sony had hardly any PS3 to sell]. Then the next point about PSP has the % increase over November... "look everyone, we sold more in a 5 week December month than a 4 week November"



Sony's the only one to be proud of better sales in december than in november...
"In December, 1.1 million PSP hardware units were sold; this is an 87% increase in sales over the previous month"
"PlayStation total software revenue in December was $822 million, sales nearly doubled compared to last month's sales."

I wonder if they'll notice the 75% decrease of sales in January compared to December... 



Sony obviously doesn't have too much say about the NPD numbers since their prime console didn't cross the golden 1 million mark during December. Which something that probably hasn't happend before in the history of the PS brand.

Sony better start working on that US market.

Everywhere else they're doing decently (proudly in the European region :P).

But getting at least some of the respect back in the European market would really help a good portion.



Nintendo & Sony supporter:

 Consoles: Wii & PS3.

SeriousWB said:

* In 2007, the video game industry grew by 43 percent over 2006. Nintendo is responsible for 60 percent of that growth.

That's pretty damn impressive..


 Yes, but this is refered to revenue and not profit. Profit, IMO, is a more interesting parameter.



 “In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.”  Hiroshi Yamauchi

TAG:  Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.

-Xbox 360 won 2007 with $4.8 billion in total consumer spend compared to Wii with $3.5 billion and PlayStation 3 with $2.2 billion

yeah thats nice and all but of that more then 100% was used to help cover the cost of the system, mean while nintendo only used proably 30-40%