Fusioncode said:
Sony always heavily markets one or two games a year. Last year was Uncharted 3, and the year before that was GOW3 and GT5. Twisted Metal barely had any marketing, Sony hasn't done anything with Starhawk, Sly4 will most likely release silently, so I'm assuming that Sony's marketing muscle will go behind PASBR. |
I disagree, the only exclusive Sony have actually made a good effort at marketing this gen is Uncharted 3. GoW3 had literally no advertisement here in the UK and I'd bet it's the same story across Europe (maybe it was better across the pond?), there was 1 TV advert and I only saw that once whereas UC3 had adverts that appeared so often they irritated me, GoW3 wasn't advertised at all on the side of buses or billboards etc., UC3 was literally EVERWHERE I went, there's not one arena in London where I didn't see an UC3 advertisement. Not to mention they hardly bundled GoW3 at all although that may have been due to the PS3 shortage at the time of its release. GT5 had a better marketing campaign than GoW3 but it was still crap compared to UC3's, GT5 was hardly bundled too like GoW3 although it was a little better but it was still miniscule compared to UC3. If Sony made the same effort they did with UC3 with GoW3 & GT5 they would've sold about 25% better, so about 5.6 million for GoW3 and 9.5 million for GT5. If only Sony didn't suck so bad at marketing their games.
I reckon Playstation All Stars Battle Royale will sell around 2.5 million with little bundling + poor advertisement, if Sony make an effort like they did with UC3 it will sell around 4 million. Although it also depends on the games quality, if it sucks it'll have poor word of mouth and sell a lot less. I don't think Sony will market PASBR well because Sony's main focus now is God of War: Ascension since that's by far the biggest PS3 exclusive left yet to release, the budget for that game must be around $60 million dollars and Sony will want to make sure it sells as much as possible, if that gets bundled + advertised like UC3 it could reach 6+ million unless PS4 comes along too soon and isn't b/c which would obviously cut its legs.
