By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - General - 51% of all US households own at least one Apple-branded gadget

http://www.gamesindustry.biz/articles/2012-03-28-apple-products-now-in-over-half-of-american-homes

Survey finds that the average household has 1.6 Apple devices

Apple's new iPad is off to a red hot start and it's yet another sign of people's insatiable desire for Apple products. According to CNBC's All-America Economic survey, 51 percent of US households now own at least one Apple device - that's 55 million homes which may have an iPad, iPhone, iPod Touch, Mac or Macbook.

While the average household has 1.6 Apple devices, the survey noted that most Americans who own one Apple product tend to own three, and almost one-quarter of those surveyed plan to buy one more Apple device in the next year. It's a testament to the brand loyalty that Apple has generated.

"It's a fantastic business model - the more of our products you own, the more likely you are to buy more," said Jay Campbell, vice president of Hart Research Associates, which conducted the CNBC survey along with Bill McInturff. "Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

The survey also revealed that Apple buyers are typically young, college-educated males, and of course, the more money a person earns, the more likely he/she will buy more Apple devices. 28 percent of those making less than $30,000 a year own at least one device, while that figure jumps to 77 percent for those making more than $75,000.

-----------------------------------------------------------------------------------

let's see.. We have 2x iPhones, 2x IPods classic, 2x iPads, 2x Macbook, 1x iMac which are still iin regular use.. I also have 2 old iphones, 4 old IPods 2 old macbooks and an old iMac.. >_>



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

Around the Network

Apple fans are like Pokemon addicts. Gotta collect them all!



*looks at the background of his galaxy (android eating an apple)*

One day One day





I thought it would be more tbh. Nearly everyone I know has owned a few ipods.



Around the Network

I would think that most people would own at least an iPod of some sort. I can see the popularity of iPod touches and iPads making their way into more homes. Kids want them more than handheld consoles from what I've seen and older people want them too. 



0 for me and my parents so far. I can't speak for them, but i will resist as long as i am able. I like to get more for my money, thank you.



Monster Hunter: pissing me off since 2010.

People who buy iDevice love it and buy more iDevices, completely understandable.



In my household there is 1 ipod touch, 1 ipod nano and 1 ipod shuffle.



My household:
- 1 ipod touch (used by my 8 year old daughter)
- 2 iphone 4s (used my my 18 year old daughter and my wife)
- 1 macbook air (used by my wife)
- ipod nano (collects dust)