Sony lost that long before the Vita came out.

Calling shared DLC, cross platform gaming is definitely stretching the truth. Not everybody reads press releases (very few people do actually) and like I said I'm very uninformed when it comes to the Vita but if someone who frequents a gaming web site and is interested in the Vita like d21lewis can be misled by it then you can bet a lot of people will make the same false assumptions.

They called it 'Cross Play Content' which is a factual description of what it is: content that you can play on both platforms. They then stated exactly that it is DLC that can be shared across the two versions of the game.

So you don't read the official press release, and then you claim that Sony is misleading people? You're blaming Sony because what you've read from OTHER forum posts or OTHER gaming blogs isn't clear enough? If you can be so misled so easily I think the problem is two-fold.

1. You don't check up the facts before your purchase, so you don't know what you're getting. Your fault. 

2. Reporting of the 'cross play content' was innacurate, despite the official release being absolutely clear. The blogs/users fault.

(Although on the 3 sites where read about this press release, they all clearly mentioned that UMVC3 was only sharing dlc.)

Either way, blaming Sony is just wrong.

I didn't buy the game, I wasn't misled and yes I based my reply solely on lewis' account of the situation.

Don't worry about me, I do check my facts before I buy a game. If UMVC3 was never advertized as a "Cross Platform game" but as a game with "Cross Platform Content" then I guess lewis was just a victim of wishful thinking.

Going back to the ad in the OP, I offered my opinion about it precisely because I don't keep up with Vita news, my perception of the ad is about the same as the one of the average non gaming forum frequenting gamer (who are the target audience of this ad) and that ad is specifically designed to give the impression that you can play online versus other players via 3G which in reality is not the case.

WAIT WHAT.

You can't play any PSV games online over 3G!? (someone answer plz)

What on earth is the point then!? Here in South Africa I've ONLY seen the 3G model in the shops. Who's smoking all the crack!?

The ad doesnt mention PS3, and only says your spot on the leaderboard is up for grabs which does work over 3g. There was no mention of head to head gaming which only works over wifi.

And there are 2 games that allow you to play directly against PS3, Wipeout and Hustle Kings so you wernt lying at all/

It is misleading, and I'd say probably intentionally misleading - but it's not lying

No you can not. That's the main reason I decide to go with the Wi-Fi version last minute.

That makes no sense. I can play PS3 online with a 3G connection and it works fine. Who the hell would pay extra to check their facebook status. It's insanity.

Sony trying to deceive people to sell a new console? .....This has never happened before *thinks back to 'in-game' trailers*

The ad states clearly tries to make it seem it has multiplayer gaming. He shoots another character, then glances over at the person on the roof as to imply he just killed his character. It mentions leaderboards and says ''Find a friend, find an enemy, FIND A GAME anywhere, anytime.'' as it says find a game it pops up 3g gaming.

I would say stating ''Find a game anywhere, anytime'' with the tag line 3G Gaming is pretty clearly trying to purposefully deceive people into thinking there is multiplayer over 3G. Also having a look at it Unit 13 features only co-op and that is only over wi-fi. Not 3G.