Bodhesatva said:
Your explanation of Madden seems valid, and really gets to the heart of what I'm talking about. It would be one thing if Madden's increasing development costs were being offset by increasing demand. But generally, we see that X number of people want Madden. That X has been about the same for 5 years. In those 5 years, the cost of producing Madden on a yearly basis has clearly increased profoundly -- perhaps two fold. I expect that Madden is still making a VERY good profit, and will for years to come, but that doesn't change the fact that trouble lays ahead. If a stable "X" amount of people want Madden year after year, but the game's cost, Z, keeps increasing, eventually Z will be greater than X, and increasing the graphics/complexity/technical power of Madden will no longer be worthwhile. It does not mean that people will stop buying Madden -- I expect football games will sell until the video game medium has entirely gone under -- but it does mean that at some point, we'll stop seeing significant technical improvements in the genre. At some point, improving the graphics any further results in losses, and companies have to say: "That's it, no more." |
Ah, but what you're forgetting is Sequel-itis.
With development costs rising, it gives companies like EA even MORE incentive to come out with sequels. Why? Because they don't have to re-invent the wheel development wise.
They could add a couple extra polygons to the models, come up with new soundtrack, add a few gimmicks, update the roster-- then BAM Madden 2009. People will buy it in droves again.
Sequels are great because developers don't need to "invent" anything new, and since the franchise is a cash cow, then they can reap the profits.
On the other side of the coin, the gaming market can get pretty stale after a while. People can only buy the same thing over and over again before they get tired of it (though sports games get somewhat of an exception). This phenomena also occurs in the movie industry (How many American Pie and Bring it On sequels can they make? OMG)