They cant afford to have more 2 billion losses, thats all i know.

SONY needs to do alot of things regarding PlayStation - dropping it isnt one of them.

Not drop, but fix

I saw this article yesterday, what a title! Totally thought it would be something else

To answer the question, I disagree

They need to fix their tv division. Thats what they should focus on.

The last thing is drop the Playstation, that's their bread and butter. They just need to do a better job! If they go TV, they need to start bundling in Playstation software in them ASAP and go budget price.

Rather, PS is the key to their success mostly in the TV business, which is their downfall at the moment.

They can keep the Playstation brandname, but they need to change their image. They are too "core", they need to casual-ize their look and feel (marketing, console design). Take that change, and stamp it onto the gaming TVs in the hypothetical pipeline, and you have sales leveraging effective brand and image.

Please update the title, I was frantic trying to find it, THE SUSPENSE.

But no, Playstation still has a lot of power behind its name, especially in Europe. They don't really have anything to gain dropping it.

It probably won't get old with most people till after Playstation 7.

Why not drop the name Sony and start everything from a fresh slate.

Sony needs to stop trying to win the POWER war.