happydolphin on 02 February 2012
The last thing is drop the Playstation, that's their bread and butter. They just need to do a better job! If they go TV, they need to start bundling in Playstation software in them ASAP and go budget price.
Rather, PS is the key to their success mostly in the TV business, which is their downfall at the moment.
They can keep the Playstation brandname, but they need to change their image. They are too "core", they need to casual-ize their look and feel (marketing, console design). Take that change, and stamp it onto the gaming TVs in the hypothetical pipeline, and you have sales leveraging effective brand and image.
