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Forums - General - What game/movie will get a Super Bowl commercial this year?

radishhead on 06 February 2012

I didn't even realise that there was going to be a Hunger Games film - I loved the books, do the films look like they're going to be any good?



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radishhead on 06 February 2012
osamanobama said:
i believe Sony is quite retarded, how can you not advertise the system you are launching in just a couple of weeks on the most watched TV event in history.

Sony is retarded, NOBODY in America knows the Vita is coming out, let alone in 2 weeks, there has been zero advertising, no hype, nothing.

The most logical, practical, and obvious thing to do, would be to advertise the LAUNCH of a brand NEW SYSTEM, and do that at an event that is watched by more of the world than any other event.
its a new system after all, not a new game, a remodel, or a price cut, its a NEW system. Heck, even Microsoft advertised their 1+ year old add on for the 6+ year old system at the Super Bowl, yet Sony couldnt advertise the launch of their new system.

if it wasnt already, it is confirmed Sony sucks dick at advertising their products.

Vita is coming out in 2 weeks? o.o



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sethnintendo on 06 February 2012

There wasn't a Vita commercial on the Super Bowl?  Sony dropped the ball on that one....



sethnintendo on 06 February 2012
pezus said:

Super Bowl is still huge and I think it was a missed opportunity to not advertise but then again is it worth it to have a 30 sec. spot for several million dollars?


When you are launching a system that is sluggish in sales soon in the respected market that a program is highly watched on the simple answer is... YES



sethnintendo on 06 February 2012
pezus said:
sethnintendo said:
pezus said:

Super Bowl is still huge and I think it was a missed opportunity to not advertise but then again is it worth it to have a 30 sec. spot for several million dollars?


When you are launching a system that is sluggish in sales soon in the respected market that a program is highly watched on the simple answer is... YES

Wouldn't it be cheaper to just advertise on the major channels daily/weekly than to get one Super Bowl ad?


Hmm not sure you would have to crunch the numbers and see how many viewers per dollar each is.  I was just assuming that since there are millions watching (even though the high cost for airing the commercial) the buzz would be greater than just during a normal week.



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Chris Hu on 06 February 2012
Boutros said:
Chris Hu said:
Boutros said:
So far the confirmed movie trailers to have a Super Bowl appearence are:

The Avengers
Battleship
G.I. Joe: Retaliation
John Carter
Act of Valor
The Lorax
The Dictator
The Hunger Games

Those where all the movies that had Super Bowl adds no games had adds, except I didn't see one for The Hunger Games unless they showed it during the pre game or halftime which I didn't watch.  Just by hype alone The Hunger Games should make a ton of money even without a lot of adds.  Of the adds the showed during the Super Bowl the only movies I'm interested in is The Avengers and The Dictator.  Also I'm sure The Lorax will be good and do fine at the box office the rest of the bunch look pretty bad especially Battleship and G.I. Joe: Retaliation.

Yeah The Hunger Games was pre-game.

Kinect had an ad though.

I forgot about that it was in associtation with the NFL play 60 campaign.  So it really was a dual ad for both NFL play 60 and Kinect.