http://andriasang.com/comzsk/gravity_daze_apple/

Sony Sends Out Apples to Promote Gravity Daze

4Gamer received a Gravity Daze promotional box from Sony today. Outside of the box was the message "You will control gravity for the first time."

Inside, was an apple. A real apple.

The box also included a DVD with a new trailer. View it at 4Gamer or below:

Aww, poor old lady losing all her apples...

With all due respect, bringing up an Apple product is probably the worst move imaginable for Sony at the moment.

I really hope you joking. The apples in the video have nothing to do with Apple products. It's a popular myth that Newton discovered the law of gravity after getting hit on the head by a falling apple, while sitting under an apple tree. That's why apples are in this commercial.

It was a joke.

Smart. Some people might even think see an Apple and assume Vita is an an Apple product!
Let's hope so!

This ad is pretty cool though.

Still can't believe it's PSN only in Europe. I'd import Gravity Rush but apparently they have DLC in the works for it.

Very clever Sony. Very clever.

It would have been better if the apples hit everyone in the face.

... Just saying, that's how Sir Newton probably would have wanted it.

Not bad, but too long and it is a bit too reminiscent of the SixAxis PS3 launch commercial with the eggs.