I have had a gold account since ... dang like 4-5 years. I have lost count. I had it when all I could do was message folks and race against them. It has really come a long way. I don't compete online that much, but it's nice to go online and game and download sick stuff as soon as it hits, and not wait a week.
And contrary to popular belief, you can pay as little as $30 off eBay for a 12-month subscription shipped.
While I would love free online gaming, and the downtime was a huge bummer, LIVE has been really, really stable for the 4-5 years I have been on it.
And ... 10 million users - regardless if they are silver or gold, is pretty cool. Does that number include jokers on the original Xbox as well?