I have to agree with both Activision and EA.

These remarks from EA are childish and do more damage to both companies images then they improve. Fact is Activision is already a hated company as is EA, EA trashing Activision damages their image but people aren't stupid they notice EA is taking this way to far.

As for the yearly release thing, look at Madden EA. You release a game each year with very little improvement. Yet Madden or NHL these franchises are still strong, because their is a market.

However EA has a point, releasing a new game each year will tarnish the CoD brand. Will it fall like Tony Hawk or Guitar Hero? No because the FPS genre is not going to collapse anytime soon. But will CoD maintain a 90% market share? No I doubt it will, its a fad right now I suspect CoD will drop to Halo levels within a few years.

In the end I love EA's game's campaign their doing a great job, but on the multiplayer side of things Activision has it down. If EA wants to beat CoD they will have to offer the same experiances, lack of split screen and co-op being two experiances EA has lacked with many of their latest games.

EA's just gone off the deep end in terms of PR, and it is not making them look good

it makes developers lazy. when developers have popular Ip's such as COD they only see it it as a quick cash ploy. So they release a yearly sequal until the milk gets dried up and let me tell you it will happen!!! Tough for Infinity Ward because when it does Activision will probably get rid of em because theyll be worthless in there eyes.

hahah now that EA has bad company they have forgotten how MOH turned out

Bad company wasn't that great either, really it is Battlefield 3 that might be the freshness for EA, but because of EAs own stupidity....I won't be getting this, at least not at full price, and hopefully not from origin network. 

I honestly hope the best for EA, because they will always be number one in yearly releases. 

Its inevitable, COD was innovative at one point and used to be loved by the critics, but as it became popular everyone started copying it. You can't blame COD for it, blame the other developers.

Even if say COD did end up failing, whatever that innovates next will become the "next" COD and the market will start making games like that to profit. Its human nature to try and stay safe with what they know is safe rather than venture into uncharted territory. That is not to say there won't be any innovation, it will just come over time, not with every game as people here expect.

That said, I find it funny EA are blaming Activision for milking their franchise when they themselves are the king of milking things dry. Virtually every Fifa, Madden, NFL have been the same, but have those franchises died yet?

Okay let's face it Call of Duty won't last to long. But if games like Madden, Fifa, NBA e.t.c just keep getting bigger why will Call of Duty slow down? BF3 might do some damage to Modern Warfare 3 but that won't stop it from being the biggest Call of Duty game. If Battlefield 3 does well in reception and sales Battlefield 4 might just have a chance of taking down Call of Duty. Although the only thing that can really destroy Call of Duty is Grand Theft Auto. The PS3/360 install base is higher than what the PS2 had back in 2004. With a November release date, the hype GTA SA had and with the reception of a regular GTA game it can take down Call of Duty no problem as no COD has outsold GTA SA despite all the piracy for the PS2 back then. GTA V is the only one game that has a chance to bring TPS back into the top. Halo couldn't do it and BF doesn't look likely to destroy the COD series.

people need to start looking to nintendo when making decisions. nintendo clearly knows how to make a franchise last and stay relevant in the industry. something no other company in the history of this industry has ever done before.

I predict that EA will die out before the Call of Duty series dies out.
EA can talk with all its annual rehashes of the exact same games. Activision>>>> EA. Call of Duty series pwns Battlefield series.

Pretty pathetic that they tried to compare CoD (The biggest shooter franchise ever, even bigger than Halo) to Guitar Hero and Tony Hawk. Music games are based around a gimmick and they pretty much had bi-yearly releases so no surprise that flopped...and skateboarding was a fad in the 90's that's all but dead now so no surprise Tony Hawk failed eventually.

I think it'll be about 80:20 ratio for MW3:BF3.