http://www.engadget.com/2011/07/12/netflix-dvd-only-unlimited-plan-appears-price-for-streaming-and/

Netflix officially separates DVD, streaming pricing; $15.98 and up for both

Netflix hadn't hinted at any upcoming plans to change the services it offers, but NewTeeVee spotted an unadvertised DVD-only plan on its site a few days ago, and an anonymous tipster from within the company indicates that's just the start. The DVD.Netflix.com page offers unlimited DVDs by mail, per month (one at a time) for $7.99, which slots it between the standard DVD & streaming combo plans and a $4.99 offering that gives just two DVDs per month. According to the tipster we spoke to, Netflix is planning to change its pricing entirely, by also implementing a streaming only plan with no discs for $7.99, and jacking up the minimum pricetag for combined services to $15.98 from the current $9.99 it has charged since November. They indicated the change would take place tomorrow night around 9 p.m., with customers notified by email and no plans to grandfather any of the old pricing setups along. With aggressive expansion plans pressing forward and its costs to acquire content rising sharply, hiking the price by 50 percent on many of its 20 million+ subscribers could be the easiest way to make the numbers add up, it could be just those subscribers who are left to determine exactly what Watch Instantly streaming (or DVD access) is worth to them.

Update: Just that fast, Netflix has officially announced these changes to its pricing plans. Just like our information indicated, DVD only or streaming only unlimited plans are available for $7.99 each per month, or $15.98 together. Existing members can float on their current plans until September 1st but new members will see these rates effective immediately. According to a post on the official blog, the change replaces the DVD plan's existence as a $2 surcharge over streaming and from now on it will no longer unlimited discs and streaming as a single package. Two discs at a time will cost $11.99 by themselves now, but there's no mention of higher plans just yet. Fans of the plastic platter should be at least a bit encouraged however, as there's a new team devoted solely to that service -- here's hoping they can get the stagnant Blu-ray catalog refreshed.

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ah well, you all knew it was gonna happen when they destroyed the competition...

They need to add more content to the service 1st i would say. Last month the pulled COSMOS off from streaming while i was in the middle of the series, very annoyed by that.

This sucks. I rarely stream because my internet is a little too slow to get good quality streams. But I like to use it now and then because it's so convenient. Jacking the price will just force me to go to the DVD only plan. I'm sure there are tons of Netflix users who will drop streaming too so Netflix might end up losing money on this.

Looks like i'll be switching to streaming-only.

goes to cancel netflix.

I am surprised the price hike is that small to be honest

I've had a streaming only plan for $7 for well over 6 months.

Also, this has everything to do with the content.

When they were the only horse in the show, content providers gave them very good prices which allowed Netflix to grow. Once Netflix became massive and they realized there was a market for online video, now content providers are renegotiating the terms and asking for a lot more. Sony was first to do this, which is why all their content is now gone from Netflix.

Now Netflix has to increase prices in order to gain the revenue it requires to provide the content. My only issue is that if I'm going to start to pay up to $20/mo, I better get a lot of content.. more than now as well as newer content as well. Otherwise, I'm just going to put my cheap computer on my TV and use normal internet as that's even better/easier than PS3's.

This kind of blows since I liked the 1 disc out option with instant stream. Not sure if I will keep it the same. It is only a 5 dollar increase but I would have to be prompt with returning my disc (usually you can get at least 6 disc in one month if you return them within a day or two after receiving them). I'll probably stick with 1 disc out + instant stream till I get done with Dexter and a few other series that aren't on instant stream.

I switched to streaming only...I rent blu rays so that 15.98 plan would've been 17.98 for me....thats a lil too much for just one blu ray at a time and streaming