I've never bought this 'different markets' thing. Yes, you occasionally see some grandparents buying a Wii, but that's just not representative of the average owner. Further, consoles aren't for just one person - an entire household has access to each one purchased. How much of this 'expanded market' is just different members of households that already game? If the parents want a Wii and the kid wants a console, the household gets a Wii and MS/Sony just lost a Christmas sale. Of course, we also need to keep in mind that, to date, most Wiis (in the US, at least) have only been sold to people willing to pay a premium on eBay or who were willing to wake up early and stand in line. How many new gamers would do that in order to get a Wii for personal use? That's the sort of thing you do if you're a dedicated gamer and really want the system or if you're getting it as a present for someone else that games.
You can see the competition more clearly from the other side. How many people on this forum or elsewhere would have bought a 360 or PS3 had there been no Wii to choose? No one believes that any significant number of Wii fans on gaming forums are entirely new to video games - the Wii clearly appeals to a significant segment of core gamers.
And the numbers bear this out. If we assume that Wii sales don't have much to do with the sales of the other consoles, it follows that, had the Wii not launched, 360/PS3 sales would be almost identical to what they are now. Yes, these new consoles are more expensive than past consoles have been, but there's no way that that would lead to the market shrinking as much as this would indicate it has.