Black Ops 'First Strike' DLC sold 1.4M units in first 24 hours

Nsanity

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Nsanity on 09 May 2011

Joystiq

During an investors call today, Activision announced that 1.4 million copies of Call of Duty: Black Ops'"First Strike" map pack were sold "in the first 24 hours" of its February 1 debut on Xbox Live. At $15 a pop, that's $21 million in gross revenue in a single day -- on a single platform!

Notably, Activision Publishing's Eric Hirshberg pointed out that those sales were a "20 percent increase over Modern Warfare 2's 'Stimulus Package DLC'" launch. He added that First Strike, which was also released on PSN and PC in March, "continues to outsell the Stimulus Pack by more than 20 percent."

But hey, let's give our old friend the Stimulus Pack a break -- after all, the poor thing had to suffer the full rage of the internet when it became the very first Call of Duty DLC priced at $15! First Strike had it easy.

Source: Activision

Boutros

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Boutros on 09 May 2011

It's fascinating.

I like to know that Call of Duty is growing in popularity with every new iteration.

Hoping for Modern Warfare 3 this fall.

That one could be even more massive than Black Ops.

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osamanobama on 09 May 2011

so does anyone know how much the stimulus package sold on ps3, so that we can roughly calculate what this one sold.

but this is sad, people need to stop buying $15 dollar clones of previous COD games. it worth about $5.

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Light on 09 May 2011

osamanobama said:

so does anyone know how much the stimulus package sold on ps3, so that we can roughly calculate what this one sold.

but this is sad, people need to stop buying $15 dollar clones of previous COD games. it worth about $5.

Yep.

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NiKKoM on 09 May 2011

ow please... 15 bucks is nothing for the hours of fun people have with it.. if videogame companies priced all the stuff like we wanted they would be bankrupted in no time..