Could this be a reaction for the slow start of the 3DS or a new shift in marketing for Cafe???
REDMOND, Wash.--(BUSINESS WIRE)-- Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo’s office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.
Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.
“Scott Moffitt makes a marvelous addition to the Nintendo team,” Fils-Aime said. “His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console.”
“Nintendo is a brand unlike any other,” Moffitt said. “I look forward to helping shape the company’s future for all kinds of players.”
http://www.gonintendo.com/viewstory.php?id=157671#comment-section
