Well seems like everybody and his mom in Nintendo knows that the families are not the main goal in café:
However, Mr. Miyamoto and Nintendo haven't had it all their own way in recent months. Sales of Nintendo's home console Wii have plateaued, their profits have slumped to a seven year low, and the release of their newest handheld --the 3DS-- hasn't been plain sailing.
"We've had a very good start with the 3DS, but it's not completely widespread yet," admits Miyamoto. "One of our pet peeves is how do you convey the message? Because one has to play the 3DS to experience the 3D. I guess it depends on you guys!"
Miyamoto jokes on the influence of the media, but not all coverage has been positive about the 3DS's marquee feature. Many reports have suggested the visual trickery can give you headaches, while Nintendo also must weather the storm from the massively expanding, cheap and accessible smartphone gaming market.
With Miyamoto overseeing the creative side of Nintendo, it's hard to bet against the House of Mario continuing to unleash a surprise, even in the face of staunch competition. "With the more advanced devices, game design is currently at a high level," says Miyamoto. "Nowadays I think it’s really important that designers are really unique and individual. It’s costly if you are focussing on similar ideas, so that uniqueness is important. You can get more budget for games, but your energy must be focussed, otherwise it won’t last."
And Miyamoto's personal mantra in this age of bigger equals better? "Don't focus on how many stages it's got. Tell me if you’ve seen it before. That’s the challenge for me."
http://www.telegraph.co.uk/technology/video-games/8493624/Shigeru-Miyamoto-interview.html
