disolitude said:
These early Nokia build concepts look alright to me. This already spells mass...market...appeal... to me.
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I'm not in need of a smartphone, but they do look good and they might sell well. In the short term (say one year), for Nokia to have some smartphones out there beats having none, as they are being pummeled in the highest margin segment of the market.
I think that the concerns of some stakeholders and tech analysts comes from the mid-term and long-term range, though. Basically Nokia chose to became the biggest fish in the (presently) smallest pond (the WP7 market), instead of competing with the likes of HTC, Motorola, LG etc in the field of "value proposition by differentiation over barebone Android".
But they have basically chosen to outsource the entirety of the software infrastructure. They have an OS they don't write, that they are allowed to customize in a minor way but that they aren't allowed to fragment. They have their appstore infrastructure absorbed and integrated into MS' one, and will be shackled to whatever direction MS takes with that.
Which poses problems in mid and long term when it comes to agility. Apple has been very focused with iOS and has been conquering new untapped markets at the highest margins. Android and WebOS devices are following the way quite aptly, bringing cheaper competition first to phones, in the future with tablets.
But Nokia is now shackled to MS, so they will enter tablets either
1) with a MeeGo product, powered by an OS that is practically stillborn, as they are disbanding much of the R&D on it and moving people to MS integration projects
2) when MS develops a strategy for that... ie when they decide that they will stop trying to push Win7 on tablets and take the same way as iOS, Android, WebOS and recognize that it requires a careful design, very different from a desktop OS.
But tablets are oldish news... let's take steps further. New higher margin markets will be born. Apple will usually open some of those paths, Android devices will have a common basic infrastructure with specialized value propositions... and Nokia will invariably be a follower if they can't control their software and network stack. Ecosystems is where it's at now... and Nokia chose to lose most control of theirs.
As I said it's basically a takeover. Great for MS, they now have a smartphone hardware division, let's see what they can do with it. But I can understand why they had to dispel the notion that the company is moving to US.