"Still not returning to large trade show environment
Except for a two year stint in Atlanta, E3 had been held in Los Angeles from 1995 through 2006.
Last year, the organisers moved the show to Santa Monica and replaced the traditional trade show with a smaller, invite-only series of events.
While the show is now returning to its original venue, it "will not feature the large trade show environment of previous years" according to the ESA.
Like last year, admission will be more restrictive, with invitations determined by participating companies.
"The U.S. is the world's number one video game market and the E3 Media & Business Summit is its premier video game conference. The 2008 Summit will provide a professional and efficient environment for suite-based meetings with media, and other industry leaders," said ESA CEO Michael D. Gallagher.
"We look forward to welcoming the media and top industry executives to a centralized, business focused and personalized experience. Our program of high-level meetings, networking and personal dialogue, and industry-shaping panel discussions will capture the explosive growth we have seen in 2007 and lay the foundation for the 2008 video game marketplace."
The 2008 E3 Media & Business Summit will be held from July 15-17, 2008."
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