Hah, that is quite the interesting question... I never saw this asked before... will wait for an anaylist... and mark this thread as such...
Brick and morter rental businesses can account for 10,000 units of an average game depending on rental company policy, propensity to specific consoles, etc...
Mail or kiosk services can account for another 5,000 units all with the same caveats.
Bigger titles can have as many as 50,000 units sold to those channels (but that's tiny if a game sells several million overall).
Smaller titles may be lucky to even find themselves on rental shelves at all.
The rEVOLution is not being televised
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