Recently I've read in some threads here on VGChartz and abroad people bringing up this whole Nintendo targets children but with their under 6 years old warning they will loose that market. I didn't reply in the threads but I have put some great deal of thought into it.
Will Nintendo really loose much market share because they advize pre-6 year olds not to play? How much of Nintendo's market demographic is under the age of six?
This got me thinking even more. What kind of parent buys their 3-5 year old a handheld games console? I have seen kids with DS's but none under 8 ever since launch. I myself didn't get my first GameBoy till I was around 8, none of my friends owned GameBoys until a similiar age.
When a parent buys a 250$ handheld console would they trust a five year old to take care of it? If so what are they thinking giving such an expensive device to a five year old.I mean only really wealthy parents can afford to throw money away like that. I highly doubt many intelligent parents would buy their 3-5 yr olds a 3DS.
As a five year old did you want to play handheld games? At the age of three I beat Super Mario bros on my NES. I also played Atari 2600's games to shit. But I didn't really have much interest in playing GameBoy infact I didn't even know GameBoy existed untill around grade 3.
Which games would a kid play on 3DS? With the 3DS launch line-up are their many games that would appeal to five year olds or younger? I know THQ has a few Nickelodeon games planned but honestly are those aimed at infants. Out of the launch line-up which games are aimed at children that young?
Is Nintendo aiming at 3-5 year olds? Many people call Nintendo kiddy and such. Many of these doom sayers refer to Nintendo's target of children. But of the title's we know of how many are targetted at Children. Infact is Nintendo releasing anything that actually is even interesting for a 3-5 year old? Is Paper Mario going to be played by a kid who can't or barely can read? Is PilotWings a title that a five year old will want to play? With OoT and StarFox these titles are aimed at the last generation which grew up on 64 not the newest generation.
So in the end am I missing something. Is Nintendo actually targetting kids? Will they loose that demographic. If they will loose that demographic how much of the market do you honestly think is under 6? Will this be a problem or am I right and Nintendo is really not going to loose any marketshare to this?
Did you own a GameBoy, GameGear before you turned six? Were you planning on buying your 3 year old a 3DS? Also their is no evidence that 3D actually does damage children's eyes so far it hasn't been studied and its just a theory will some parent's ignore that warning and buy their 3-5 year old a 250$ handheld?
-JC7
"In God We Trust - In Games We Play " - Joel Reimer









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