for a company, ever since facebook and the likes got the internet a popular place to spend your day, casual gaming (especially the short app type) got way more desirable than regular gaming. This is where the real growth will continue to be in recent years.
This is also why devs that touch the PC should be more prolific in bridge games with low spec requierments, because that crowd already has a PC and could graduate there. Heck, do a facebook app tied in with an easy to get (DD) and easy to play game, it'll sure help jump the gap. I played an indie game recently that let you posts your scores on twiter and facebook... that's an other way to do it and i'm sure it'll work, bring full casuals using not so casual players to bait them.
for consoles... well yes it is as rol says, they need a broad appeal.