CVG
The success of Dead Rising 2 downloadable prequel Dead Rising: Case Zero could see pre-release DLC adopted by major franchises like Call of Duty and Halo, according to game consulting firm Gun.
"Additional publishers are going to adopt the Case: Zero formula because it builds awareness for the game, creates excitement and a gigantic return," said Wes Keltner, CEO of Gun, which offers consulting services to game developers and publishers.
Capcom launched Case Zero exclusively for Xbox 360 about a month before Dead Rising 2 released. Available for 400 MS Points (£3.43), it was downloaded nearly 500,000 times in just two weeks.
"It's a win-win for all parties," added Keltner, according to IndustryGamers. "We're going to see these mega titles doing the same thing, like Gears of War, or Halo, or Call of Duty, something like that is coming out in 2011."
It's a similar forecast to that made by EEDAR analyst Jesse Divnich last October, when he suggested that Case Zero's success could lead to pre-release DLC becoming a standard for AAA games.
http://www.computerandvideogames.com/article.php?id=282617
