The problem with players like LeBron is their focus on building their own brand at the expense of whatever team they play for. Kobe talks a bit about this here: http://sports.yahoo.com/nba/news?slug=aw-kobebryantchat112310
Michael Jordan, Kobe Bryant, Larry Bird, Shaq, Tim Duncan and on viewed themselves as players on a team with the only barometer for success in championship rings. Conversely, players like LeBron and Allen Iverson place more emphasis on regular season stats to build their brand. A championship ring for LeBron would just be the icing on his cake causing the value of his brand to explode through the roof.
This whole "branding" of individual players is ridiculous. LeBron had a multi-million dollar contract with Nike before playing an NBA game. LeBron has met all the regular season expectations, but has fallen short of NBA Finals expectations. Last time LeBron was in the Finals (2007), Tim Duncan and company blanked his ass 4 games to zip on their way to their third title in 5 years.
Or as Kobe says, "Michael wasn't Michael until he won championships." LeBron won't be a king until he gets a ring.











