Is it here to stay or is this a temporary thing

it depend where the industry goes next

if PS4is succesfull then no

if wii is succesfull then no

if 720 is succesful then yes

i think it will remain for 2 -3 years then go down

Probably  but I can wish so you never know

I 100% agree with you!

I hope Sega makes a new console next gen to help avoid this "Hollywoodization" thing... but I highly doubt it xD

I don't want this to continue happening at all. Too many games suffer from this Hollywoodisation of the video gaming market and this is not a good thing at all. But you know, the Hollywoodisation of video gaming follows the trend of what is really happening in the world nowadays. You know, our superb values: work, performance, money, consumation.

Games are becoming like music: a lot of money invested into a product to make it a commercial success but not a classic, nor a product that will be remembered for decades.

Definitly not. This only highers development osts and diminishes sales.

Wouldn't a successful Sony product equate to a continuation aswell?  Perhaps I'm misunderstanding 'hollywoodlization'.  Is it heavy cinema we are discussing?

its not heavy cinema.we aren't talking about cutscenes

how to explain this?

i got it

do you know how games were before in the earlier gens

they were just games

now that they have become a bit mainstream,you know how they are made and how published

like COD having a mega launch and spending $160m on MW2 marketing(which happens in hollywood for movies)

how games are COOL the thing to play and casuauls jus hop on

how there was 50 cent in MW2 and Jack Blcak in brutal legend

the hype and popular culture

that is what we are discusiing

So games should belong to gamers again.  Gotcha.

If development costs continue to be as high as they are you almost need those casuals, no matter how annoying some of them can be :p

I don't know, but I sure as hell hope not