So with the Aussie dollar briefly reaching parity with the US dollar a few days ago (however briefly) for the first time in (my) living memory, I thought it would be interesting (if somewhat depressing for my cuzzies across the ditch) to see how much of a rip off that represents for the PS3 buyer. The same excercise can be done for PSP, DS, Wii and 360, but I have a feeling the biggest rip off is with the PS3 so I went for the biggest bang for my buck, so to speak.
Last I heard the Aussie sales tax (GST) is 10%, and the price I'm using is the EBgames Australia 160Gig basic PS3 price with the GST removed: AUD$453.60.
Given we know Sony is a Japanese company prices should be referenced back to the Yen. So, in Aussie today the 160Gig PS3 retails for 36088.42 Yen (1 AUD = 79.56 Yen). In the USA it retails for 24368.19 Yen (1 USD = 81.23 Yen).
The difference is 11720.23 Yen, or AUD $147, or USD $144. That's almost 50% of the MSRP of the US price.
That's one helluva price differential. Unfortunate for Sony that Aussie doesn't have a bigger population to be taking advantage of such a massive increase in PS3 profitability in that market, all because of the vagaries of foreign exchange. Bummer for Sony if they hedged at a significantly lower value of the Aussie dollar.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix







