Sony: likely to meet annual PS3 sales target

(Reuters) - Sony Corp (6758.T) said on Thursday PS3 game console sales were on track to reach the company's target of 15 million units for the year to March 2011, with first-half sales likely just above forecast. 

Kazuo Hirai, president of Sony Computer Entertainment, was speaking to Reuters in an interview on the sidelines of the Tokyo Game Show. (Reporting by Isabel Reynolds; Editing by Edwina Gibbs)

http://www.reuters.com/article/idUSTFD00654320100916

First half above forecast? I really would like to know how they plan to meet their projection. They're up 1.3 million on Q1 but almost all of those gains will likely vanish after Q2. Under the current circumstances I can't see them making up almost 2 million in the second half of the fiscal year. Perhaps Source's theory is correct and we'll see a price cut around the beginning of next calendar year. I'm also curious to see if they think they can hit their software projection for the entire PS family (around 200 million).

PS3 sold about 12.5 million units last year right? Before September I think the YoY gain was 1.6 million? Now the first full week Slim has been out thats dropped to 1.2 million already. I think by the end of September/October, YoY will be on par to last year, and I can't picture GT5 making up for a console redesign. I don't think the PS3 will surpass 12 million yearly sales ever again.

Still 11.01 million I beleive is the old 360 record, I think the PS3 can beat that this year. However I think this year will be 360's peak year. I curious to know if it will be above PS3's peak year.

so wait.... you think the ps3 peaked and the 360 didn't?

They must be betting A LOT on Move and GT5. Maybe a price cut announcement at GDC.

It almost certain that Sony meet the 15M shipped target.

   I'm hopeful that they'll meet it as well. It's just that logistically it looks very difficult.

(*) Estimate by Sony
(**) My estimate from VGC numbers until now

All shipped numbers.

hell yeah they'll make it remember last Q4 PS3 had severe supply problems it was its 1st after holiday season with the slim they had sold a shit load during nov-dec 09 and where in the process of going to 40nm rsx skus

Q4 2011 should be way up from 09 with games like motorstorm KZ3 and possible socom 4 and twisted metal and it should have a shit load of momentum from GT5 release, rumors looked like there were going to have  price cut at least in EU but i doubt any PC till end of 2011 now there secret weapon this holiday season may be $349 160gb move bundle and  massive amounts of wide variety bundles available WW not just in EU oops now its not a secret

as for losing all its YOY lead in Q2 we'll find out in a few weeks we may be surprised with its numbers as most were for Q1

Maybe not... Q3 last year was a little difficult to found a PS3 on market... without supply issues could sell better this year.

They will probably need a price cut