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Forums - Website Topics - Top Ten List suggestion: Marketing Blunders in Gaming

We know marketing in gaming isn't always the easiest thing. Those Monster Hunter Tri ads with the Scottish warrior guy were funny, but they didn't scream "Buy this awesome game!". So the game had a good opening in the west, but not a spectacular one.

But these are for marketing blunders that just fly in the face of logic, that anyone with even a minor understanding of marketing that has worked, and hasn't worked, in gaming would face palm looking at.

In short, this would either be a very fun list, or a very frustrating list (or both of course).

My five votes:

5. PSP White dominates Black -- It seems Sony underestimated how many Americans like to come to Amsterdam (insert pot smokng joke here), and they saw what looked horribly racist. Plus why even have the dominating aspect anyway? That would make sense for a product replacing an older product, not just increasing the product choices.

4. Ten years of passion for the Playstation brand -- This has no different country excuse. It ran in places where Christianity in any form was widespread. I mean, the recent film was controversial enough, but to appear like piggybacking on something like that, was tacky to put it mildly, blasphemy to put it more harshly.

3. GTA Chinatown Wars blows a winning formula -- Look up GTA ads on youtube, or whatever site also shows those. What do you see for III? Aside from poking fun at the controversy, you see gameplay footage of the playeer character wreaking havock in a city. What do you see in ads for Vice City? Gameplay footage of the playeer character wreaking havock in a city. San Andreas? Gameplay footage of the playeer character wreaking havock in a city. Liberty City Stories? Gameplay footage of the playeer character wreaking havock in a city. Vice City Stories? Gameplay footage of the playeer character wreaking havock in a city. GTA IV? Gameplay footage of the playeer character wreaking havock in a city. Chinatown Wars?

Where the hell was the gameplay footage? I personally didn't time it, but I assume five to ten seconds total, with less than a second for each gameplay shot, all sandwiched in between comic book drawings. I bet some people saw it and assumed it would be something like an interactive comic book, not the GTA games they bought up in droves. Sure the gameplay itself wasn't quite fitting to the GTA formula, at least for the 3D games, but the ads failed to show even that.

2. Wii games with almost no marketing -- When was the last time you rushed out to buy a game you either didn't know was released or didn't even know existed? THQ has admitted they didn't run a single ad for Deadly Creatures. What was the marketing budget for other "core" Wii games compared to games for the 360 or PS3? Or even the PS2, Xbox, and Gamecube? Again, people have to know about games to buy them.

1. PS3 ads show gamers are not the artsy crowd -- Wow, ads that make less sense than the Matrix sequels. I totally want... what were the ads about again?



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs

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#2 i agree at some pointa but there are a few games on the HD consoles that I saw no ads for and actual sold decent or at least better than the Wii core games.  Crackdown 2, Heavy Rain, LBP Etc. Conduit had more ads than any Wii game I ever saw and it still sucked sales wise

#1 those ads were terrible I mean they were bad, crying baby??? WTF was that.



Diakatana's you suck ads, and diakatana or is it daikatana, well who cares, in general

intellivision's computer component (thousands of dollars of fines perday from the fcc because the device wasn't feasible in promised forms), shouldn't make promises in your advertisements you can't deliver on,

, turbo grafx 16, poor marketing, poor quality ports, passing on good games, brilliantly passing on Mortal Kombat exclusivity, those idiotic Johnny Turbo ads didn't help either

Coleco ADAM, big, loud, ugly, expensive and released an electro magnetic pulse on power up sufficient to erase any near by cassette tape or floppy disk, win!!!!

commodore 64gs, so potential consumers would want a stripped down commodore 64 for the price of a commodore 64, BRILLIANT! in  late 1990? even better! at least it saw the release of last ninja on a cartridge

Though I think the Jaguar deserves a special mention as it wasn't a marketing blunder, it was a genius business move for Jack Tremeil, sure it failed miserably, but good old Jack walked away with millions due to the sstock surge caused by the hype atari created for the jag among investors and the suspicious buy out by JTS,



I HAVE A DOUBLE DRAGON CAB IN MY KITCHEN!!!!!!

NOW A PUNISHER CAB!!!!!!!!!!!!!

oniyide said:

#2 i agree at some pointa but there are a few games on the HD consoles that I saw no ads for and actual sold decent or at least better than the Wii core games.  Crackdown 2, Heavy Rain, LBP Etc. Conduit had more ads than any Wii game I ever saw and it still sucked sales wise

#1 those ads were terrible I mean they were bad, crying baby??? WTF was that.


crackdown 2,lbp and heavy rain were alll heavily advertised



I HAVE A DOUBLE DRAGON CAB IN MY KITCHEN!!!!!!

NOW A PUNISHER CAB!!!!!!!!!!!!!

@masschamber  i never saw a Tv commercial for any of those games. outside of video mags I didnt see those ads either. I dont think coverage for a game on a gaming website should count as ads



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oniyide said:

@masschamber  i never saw a Tv commercial for any of those games. outside of video mags I didnt see those ads either. I dont think coverage for a game on a gaming website should count as ads


you might not have seen them but they were very heavily advertised on television, especially LBP, and Heavy Rain

sony always, always markets their games like crazy, regardless of what some seem to think, I don't know who it was but someone insisted Drake's Fortune recieved less advertising than Red Steel 2, which is just nutty since it was a major part of sony's major holiday 2007 campaign,

comparing first party HD games to the conduit in terms of ad space is like comparing the amount of HIghway milage in Luxemburg to the United States, they aren't even in the same ball park



I HAVE A DOUBLE DRAGON CAB IN MY KITCHEN!!!!!!

NOW A PUNISHER CAB!!!!!!!!!!!!!

Anyway, does this look like a good idea for a list?



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs

oniyide said:

#2 i agree at some pointa but there are a few games on the HD consoles that I saw no ads for and actual sold decent or at least better than the Wii core games.  Crackdown 2, Heavy Rain, LBP Etc. Conduit had more ads than any Wii game I ever saw and it still sucked sales wise

#1 those ads were terrible I mean they were bad, crying baby??? WTF was that.

I haven't seen any ads for Crackdown 2, but here in the U.K Heavy Rain and LBP were really heavily advertised.  I didn't see any ads for the Conduit, but most 3rd party wii games get virtually no marketing on TV unless Nintendo step in to help (like Monster Hunter 3).  I don't remember any ads for Tatsunoko vs Capcom, Madworld, Klonoa, Zack & Wiki, Deadly Creatures, Little King's Story, etc.  Maybe because Wii games cost less to produce, publishers are less likely to heavily market?  Just compare Bayonnetta's marketing push to Madworld's, the only Madworld ads I saw were on IGN, on the other hand Bayonnetta had mega TV ads all the time.  Capcom even got Dark Void to sponsor a semi-high profile TV show on a major channel, I saw no Tatsunoko vs Capcom ads at all.

 

 

On topic, yes I think it's a very good idea for a top ten.  Maybe you could include Blur's adverts, IMO it wasn't thought through too well as it was aiming at people who like/play Mario Kart, despite the game not being released on consoles with Mario Kart on them.




MrT-Tar said:
oniyide said:

#2 i agree at some pointa but there are a few games on the HD consoles that I saw no ads for and actual sold decent or at least better than the Wii core games.  Crackdown 2, Heavy Rain, LBP Etc. Conduit had more ads than any Wii game I ever saw and it still sucked sales wise

#1 those ads were terrible I mean they were bad, crying baby??? WTF was that.

I haven't seen any ads for Crackdown 2, but here in the U.K Heavy Rain and LBP were really heavily advertised.  I didn't see any ads for the Conduit, but most 3rd party wii games get virtually no marketing on TV unless Nintendo step in to help (like Monster Hunter 3).  I don't remember any ads for Tatsunoko vs Capcom, Madworld, Klonoa, Zack & Wiki, Deadly Creatures, Little King's Story, etc.  Maybe because Wii games cost less to produce, publishers are less likely to heavily market?  Just compare Bayonnetta's marketing push to Madworld's, the only Madworld ads I saw were on IGN, on the other hand Bayonnetta had mega TV ads all the time.  Capcom even got Dark Void to sponsor a semi-high profile TV show on a major channel, I saw no Tatsunoko vs Capcom ads at all.

 

 

On topic, yes I think it's a very good idea for a top ten.  Maybe you could include Blur's adverts, IMO it wasn't thought through too well as it was aiming at people who like/play Mario Kart, despite the game not being released on consoles with Mario Kart on them.


These votes are you pick five in order, so just include that in your own top five.



A flashy-first game is awesome when it comes out. A great-first game is awesome forever.

Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs

http://news.vgchartz.com/news.php?id=5950

Kinda the same thing?



Sig thanks to Saber! :D