We know marketing in gaming isn't always the easiest thing. Those Monster Hunter Tri ads with the Scottish warrior guy were funny, but they didn't scream "Buy this awesome game!". So the game had a good opening in the west, but not a spectacular one.
But these are for marketing blunders that just fly in the face of logic, that anyone with even a minor understanding of marketing that has worked, and hasn't worked, in gaming would face palm looking at.
In short, this would either be a very fun list, or a very frustrating list (or both of course).
My five votes:
5. PSP White dominates Black -- It seems Sony underestimated how many Americans like to come to Amsterdam (insert pot smokng joke here), and they saw what looked horribly racist. Plus why even have the dominating aspect anyway? That would make sense for a product replacing an older product, not just increasing the product choices.
4. Ten years of passion for the Playstation brand -- This has no different country excuse. It ran in places where Christianity in any form was widespread. I mean, the recent film was controversial enough, but to appear like piggybacking on something like that, was tacky to put it mildly, blasphemy to put it more harshly.
3. GTA Chinatown Wars blows a winning formula -- Look up GTA ads on youtube, or whatever site also shows those. What do you see for III? Aside from poking fun at the controversy, you see gameplay footage of the playeer character wreaking havock in a city. What do you see in ads for Vice City? Gameplay footage of the playeer character wreaking havock in a city. San Andreas? Gameplay footage of the playeer character wreaking havock in a city. Liberty City Stories? Gameplay footage of the playeer character wreaking havock in a city. Vice City Stories? Gameplay footage of the playeer character wreaking havock in a city. GTA IV? Gameplay footage of the playeer character wreaking havock in a city. Chinatown Wars?
Where the hell was the gameplay footage? I personally didn't time it, but I assume five to ten seconds total, with less than a second for each gameplay shot, all sandwiched in between comic book drawings. I bet some people saw it and assumed it would be something like an interactive comic book, not the GTA games they bought up in droves. Sure the gameplay itself wasn't quite fitting to the GTA formula, at least for the 3D games, but the ads failed to show even that.
2. Wii games with almost no marketing -- When was the last time you rushed out to buy a game you either didn't know was released or didn't even know existed? THQ has admitted they didn't run a single ad for Deadly Creatures. What was the marketing budget for other "core" Wii games compared to games for the 360 or PS3? Or even the PS2, Xbox, and Gamecube? Again, people have to know about games to buy them.
1. PS3 ads show gamers are not the artsy crowd -- Wow, ads that make less sense than the Matrix sequels. I totally want... what were the ads about again?
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs










