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Nielsen survey shows high interest in 3DTV, low interest in paying for it right now By Richard Lawler posted Sep 11th 2010 1:52AM This year's hot new feature in HDTVs is 3D, but just as fast as the products have rolled out, complaints have come in the form of comments and editorials, citing the glasses, dearth of content and lack of interoperability between different manufacturer's TVs and glasses. Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study. Analyst wordplay aside, what Frank Stagliano, Nielsen general manager of TV Primary Research calls a "marketing challenge" becomes apparent with the numbers of consumers saying they are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses. Though the same number of people said 3DTV made them feel like part of the action, those kinds of responses explain the hype over glasses free technology, despite its significant limitations. While more people than ever will get the chance to get their eyes on 3D football, tennis and movies this weekend, manufacturers and retailers should prepare for a hard time coaxing consumers to buy in immediately (exclusive content is not helping) with the possible exception of videogamers -- 71% of hardcore and regular gamers were interested in playing in 3D.

why can't I get a job to state the obvious? :/

How about they lower the price. That is all sir. lol

the way they handled the glasses is a debackle... only because they want more money.

They should have had a standard for the industry so that they's all be compatible. That would have made the approach a lot simpler for the average customer.

Anyways, this will change soon with the arrival of glassesless TVs.

(lack of content is pretty damning for such expense... unless you're on PC).

Soon? Do you know something that we don't?

Toshiba has claimed they will launch a glasses free 3DTV later this year. A Sony official said that they are researching the tech and hope to have it available buy 2011. I do not have a link at the moment, however, if you care enough, googleing Toshiba glass free 3D will give you all the info you need. 

Have you looked at the prices? 

A decent HDTV cost around $2500. 3D is only about $300 to $500 more.

Personally, my only issue right now, is what Toshiba's glasses less tech will be like. If it is on par with the current models, I will wait for Sony to release a quality one. If, glasses less 3D turns out to be washed out and unimpressive I will hop on board with the glasses based 3D tech.

IMO the smartest move anyone looking at spending big on a good TV could do right now, is hold on and see were things are going for at least 6 months.