Interestingly CVG ( and sister mag GamesMasters ) got to play the 3 missions of Reach that IGN, Gamespot and Eurogamer played last month. They have given an in depth impression of the experience. Here are some quotes.

This is Preview 1 of 3. Basically their impression of the slowest and least actiony level on show. I cant wait to see their preview of the Warthog level with 60 enemies with that amazing AI. Red on. Reach is gonna score BIG.

"The Halo marathon that ensued purged any doubt from our minds that not only is the forthcoming Reach every inch the sterling sign off from Bungie, but it's also set to blow its shooter rivals off the face of the planet this September. "

"Straight away you'll clock the gigantic leap in visual quality from Halos 3 and ODST. Bungie hasn't confirmed 60 frames a second - but it certainly looks that way. It's a lot more fluid than Gears Of War - and in-game action runs as smoothly as Modern Warfare 2. This one would have Marcus Fenix and Captain Price going green around the gills. "

"The AI on show is simply staggering, a decade of experience and familiarity with the universe right there on screen to test your gaming mettle. It's also a chance to unleash some of our new Armour Abilities - specifically Armour Lock and the hugely handy Sprint - and appreciate just how seamlessly they've been integrated into the gunplay."

http://www.computerandvideogames.com/article.php?id=261713

Oh, I wanted a vid :'(.

Meh sounds good anyway :p

previews are normally overly positive especially with aaa titles, but there is little doubt that reach will be one of if not the best shooter of the year. 

What rivals does it really have? Black Ops? If so, then yes.

Look, I'm a huge Halo fan but this is just a little too glowing, even if it's true it just sounds too over the top.

So it's better than Black Ops =/ ....

More than likely any shooter released this gen.

I wonder which game after Reach Selnor is gonna hype up into oblivion .. :)

Black Ops? Maybe.

All shooters this gen? Definitely not.

To be fair it's not got much competition in terms of critical aclaim and how amazing it'll be, COD4, MW2, TOB and Bioshock are it's only real competitors.

Oh and of course Halo 3!