Xbox 360 is huge because of Hardcore games, and if MS doesn't make more first party studios then they will be in trouble next gen.

no its not, and most of those people witht he sony avys and sigs have a 360. what people are saying is that ms needs more 1st party studios which is true. yes they have fable gears and halo but you cant milk a franchise for 3 generations. i honestly dont know what more they can do with halo. if they do its going to become a cod and soon were going to be fighting mutent teddy bears. 

with ms launching kinect, and with some of its 1st party studios making kinect games their resources for making hardcore new ips will be cut in half.

the op is ofcourse exagerating but wev seen with mass effect next with left 4 dead their are no such things as 3rd party exclusives. hence ms need more 1st party studios.

I am the definition of sweeping generalisations.

Lol :D

Thank you my friend :)

Re-think what you just said, now that you have here is your answer.  Yes you certainly can milk a franchise for even longer than that.  Nintendo and Sony both do it, but I see what you mean there is a major difference here.  Microsoft can't do it because most here don't like them.

Sony has milked a lot of its franchises, just off the top of my head here are a few that will be on PS4 almost for certain.

GT, Ratchet and Clank, God of War, Socom, and I am certain I could go on.

Nintendo has even more, do I even need to list them? Lets just do a couple of the main ones just for fun.  Zelda, Mario, Pokemon?

I am certainly not knocking either of these companies for doing sequals to our beloved franchises.  And neither should you.  I happen to love a lot of those games.  So why can't Microsoft have a few too?

crackdown, viva pinata, Kameo, too human, alan wake, lips, lost odyssey, etc.  Microsoft has done pretty well about establishing new IP's this gen, some have taken off better than others, but the same could be said about Sony's new IP's as well.  I'm sure Microsoft will cultivate new IP's again with the next gen, but will also have even more core IP's that they could carry over if they wanted to.  I would expect to at least see another viva pinata, lips, and hopefully some more crackdown, Alan Wake, and Lost Odyssey.  

I'm fairly sure MS will be more successful next generation, than this one. They have really built up their brand next generation, and they can hit the ground running. Especially if they get a headstart again. They might even take away a few fans from the other guys, you never know. :P Microsoft is gonna have great games and a great library on any console they support, they have shown that this gen, so yeah. Xbox live players are gonna stay, and American core gamers are pretty much enthralled with the brand at this point, to an extent where the PS3 is relatively obscure. You do well in America and you'll be fine. Its a very influential market as developers go. Very healthy, sells a lot of software. Devs fall over themselves to get a chance to appeal here, and the Xbox is the platform to do it on. See the westernization and porting of the Final Fantasy series, as one example, and the success of Call of Duty/Halo as another. Shooters sell like hotcakes on the Xbox, and so does any software in general that would have an impact on core gamers decisions, so again, the brand is there, the games will come.

They didn't really need any this gen, did they? Lol, nope. They are still in second place, and increasing marketshare atm.

Can't they just outsource exclusives like they did this generation? Seems like this gen was far better for MS than anyone ever expected.

They do need exclusives, without games like Gears of war then 360 would be another Playstation. That and Xbox live.