By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Ubisoft employee: Red Steel 2 has sold 270,000 worldwide

Doobie_wop on 19 August 2010
jarrod said:
Doobie_wop said:
jarrod said:
Doobie_wop said:

 Everyone mentioning how the game was 8 hours, with no multi-player and it was $50 at release. I'd like to point you to Uncharted: Drake's Fortune, which was 8 hours long, with no multi-player, it was $60 at release and it got far less marketing than Red Steel 2 did. It's also sold over 3 million copies.


lol, wtf?!  Now RS2 bombed hard, for many reasons, but the bolded is just factually incorrect.


What was I wrong about? Red Steel 2 received significantly more advertising than Uncharted: Drake's Fortune did, Australia doesn't even get that many game ad's and I remember seeing Red Steel 2 ad's multiple times at it's release. North America also had a decent ad campaign and from what I remember, people on the forums continuously reported seeing the ad's. It also had online ad's to a smaller degree as well.

I don't remember seeing any ad's for Uncharted in Australia or online. I actually remember plenty of forum's and podcasts saying that Sony was bad because they sent the game out to die. The only piece of information I can find that relates to it's budget is that SCEE spent $1.5 million on it, that doesn't seem like a lot.

I could be wrong though, if you can correct me I'd be very grateful.

Well, it obviously varies by region, but in the US, Uncharted got the usual non-stop Sony ad treatment.  Not as much as it's sequel, but TV ads were frequent, for months (past the holiday season even iirc), and there were multiple ads even.

RS2 did get some decent promotion, more than I expected actually, but it's not even comparable to the push Uncharted got here.

Can you cite that $1.5m figure from SCEE for me?

That took a while =P. I think this is a different site from what I first saw, but it still has the figure and some other details. http://www.mcvuk.com/news/28779/Sony-digs-deep-for-another-megabucks-marketing-spend. I obviously don't live in the US, so I was basing what I said off of my own experiences, the usual forum talk and the constant Youtube ads that Red Steel 2 had (which are extremely annoying).



Bet with Conegamer and AussieGecko that the PS3 will have more exclusives in 2011 than the Wii or 360... or something.

http://gamrconnect.vgchartz.com/post.php?id=3879752

Around the Network
jarrod on 19 August 2010
Doobie_wop said:
jarrod said:
Doobie_wop said:
jarrod said:
Doobie_wop said:

 Everyone mentioning how the game was 8 hours, with no multi-player and it was $50 at release. I'd like to point you to Uncharted: Drake's Fortune, which was 8 hours long, with no multi-player, it was $60 at release and it got far less marketing than Red Steel 2 did. It's also sold over 3 million copies.


lol, wtf?!  Now RS2 bombed hard, for many reasons, but the bolded is just factually incorrect.


What was I wrong about? Red Steel 2 received significantly more advertising than Uncharted: Drake's Fortune did, Australia doesn't even get that many game ad's and I remember seeing Red Steel 2 ad's multiple times at it's release. North America also had a decent ad campaign and from what I remember, people on the forums continuously reported seeing the ad's. It also had online ad's to a smaller degree as well.

I don't remember seeing any ad's for Uncharted in Australia or online. I actually remember plenty of forum's and podcasts saying that Sony was bad because they sent the game out to die. The only piece of information I can find that relates to it's budget is that SCEE spent $1.5 million on it, that doesn't seem like a lot.

I could be wrong though, if you can correct me I'd be very grateful.

Well, it obviously varies by region, but in the US, Uncharted got the usual non-stop Sony ad treatment.  Not as much as it's sequel, but TV ads were frequent, for months (past the holiday season even iirc), and there were multiple ads even.

RS2 did get some decent promotion, more than I expected actually, but it's not even comparable to the push Uncharted got here.

Can you cite that $1.5m figure from SCEE for me?

That took a while =P. I think this is a different site from what I first saw, but it still has the figure and some other details. http://www.mcvuk.com/news/28779/Sony-digs-deep-for-another-megabucks-marketing-spend. I obviously don't live in the US, so I was basing what I said off of my own experiences, the usual forum talk and the constant Youtube ads that Red Steel 2 had (which are extremely annoying).

That link you posted seems to be for UK ads only, and it's actually £1m spent (though that's close enough to $1.5m, at least today).   Also, that seems to be high for UK games promotion, given the article's titled "Sony digs deep for another megabucks marketing spend", and uses phrases like "lavish promotions" and even mentions they spent for cinema ads too.  

Not exactly backing up your original point there. :P  But yeah, these things obviously heavily vary by region.



NeoStar9 on 19 August 2010

In the US Red Steel 2 receieved crappy advertising. It was limited to midnight commercials for the most part. It might have aired earlier but if it did it wouldn't have matter. They showe footage of the game for maybe arounud 5 seconds total and not all at once. It was more about the live actor walking around people dressed up as  different things (knights, etc). They focused more on the guy slaping on of the other actors butt then the game it self. It showed nothing about the game that was interesting. It didn't sell the game at all. It would have been better I think if they had done nothing at all.

Now there is a GameStop ad out there that actually looks pretty good. It was never aired from what I can tell on TV in the US.



primogen18 on 24 August 2010

this game still sells weekly, it took a while for the first one to sell 1 million as well.



ryuzaki57 on 28 August 2010

270K is 4 or 5 time less than the first one (1.2M) whereas the userbase has grown a lot. The explanation is then simple : change of behavior of the userbase, which massively shifted to casual gaming as core gamers deserted the platform.



 

Blog -> https://ryuz4ki57inenglish.wordpress.com/

Around the Network
Arius Dion on 28 August 2010

LoL^ Or maybe the consumers who bought the first one felt burned and thought, fool me once, shame on you. The first RS also crawled its way to those numbers it has now. So who knows what will happen, but you probably don't own the game or played the game to know its shortcomings. And in all honesty, it is those flaws that have kept it from selling more than it has.



Bet between Slimbeast and Arius Dion about Wii sales 2009:


If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.

If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.

ryuzaki57 on 28 August 2010

I admit I've never played it but Red Steel 2 seems to have good reviews (better than Red Steel 1), therefore I'm not sure that the quality of the game is to blame here...



 

Blog -> https://ryuz4ki57inenglish.wordpress.com/

Arius Dion on 28 August 2010

I'm not saying quality of the game is good or bad, just that they lost a lot of consumer confidence with the first game. I personally liked the game, but it is by no means this extraordinary experience that shouldn't be missed. It is also quite short and extremely limited in content, no Multiplayer whatsoever, its enjoyable, but I couldn't reccoment anything other than a rent.

 



Bet between Slimbeast and Arius Dion about Wii sales 2009:


If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.

If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.

pariz on 28 August 2010
Doobie_wop said:
Arius Dion said:
Doobie_wop said:

Sooo, I guess we can expect it to be ported to the PS3 with Move support in the future? Costing $15 on PSN? I'd buy that. I hope more publishers follow what EA's doing with Dead Space 2 and Medal of Honour, I'm looking forward to finally playing Dead Space: Extraction.

Shame the game sold badly though, looks like they put some actual effort in to it and from the interviews I've watched, the devs seem like really passionate guys. Everyone mentioning how the game was 8 hours, with no multi-player and it was $50 at release. I'd like to point you to Uncharted: Drake's Fortune, which was 8 hours long, with no multi-player, it was $60 at release and it got far less marketing than Red Steel 2 did. It's also sold over 3 million copies.

LoL. I'm sure you don't want to get into a software selling comparison between the Wii and PS3..It would get embarrasing.

LoL. I also wouldn't want to compare the sales of third party single player games between the PS3 and Wii..It would get embarrasing

It really hurts to see how prejudices against Wii software and the way reviewers review this kind of games affect on sales. After that said, I still've got to buy Red Steel 2. Red Steel 2 and many games more actually...



Play, Create & Share: the Photography Thread!

Joel12345 on 28 August 2010

They should remake it for MOVE since all you have to do is switch a little things up