By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Europe Will Prevent Sony From Topping Microsoft for the Next 2 Years

Don't place any short-term bets on Europe coming through and making it a good year for Sony. We are all aware that the Gran Turismo series is most popular in Europe, but lets consider reality for the moment. I fully expect the "but, but, but" arguments in response to the article, but these articles are a dime a dozen nowadays and portend what will occur, not what may occur, if this world wide economic recession lasts another 2 to 5 years.

http://www.theglobeandmail.com/news/opinions/nini-and-the-european-dream/article1642865/

Nini and the European Dream

by Doug Sanders

Estudias o trabajas?” When young Spaniards gather around the bars and patios, that’s their traditional icebreaker line: “You study or work?” In the past year, it’s become almost mandatory to answer, with a self-effacing smirk: “Nini.

It is half a joke, for nini is a way of saying “neither-nor,” and NINI is the Spanish government acronym for “Not in education or employment” – that is, lost to the economy.

But it’s not really a joke, because now almost everyone is NINI. The under-30 unemployment rate in Spain has just hit 44 per cent, twice the adult rate. Italy also has passed the 40 per cent mark, and Greece has gone even further. If you count all the people who’ve given up looking, it means the number of people between 20 and 30 who have any form of employment in these countries is something like one in five.

An entire European generation is leaving school to discover they have no place in the economy.

Most will do all right, eventually – a period of low income is manageable, sometimes even noble, when you don’t have kids or life obligations – but when they finally enter the work force, they’ll almost certainly discover that the crisis has permanently altered the nature of working life in Europe.

I half understand what they’re experiencing. I, too, left school in the midst of a devastating recession, when full-time jobs were simply non-existent. Canada, lest we forget, was in a fiscal and employment position as serious in the early 1990s as countries such as Spain face today: Its government debt and deficit levels were comparable and, with the higher interest rates of the time, meant we were spending 35 per cent of all tax revenue on payments to Wall Street bondholders. There seemed to be no future for people like me.

But we all did fine, because we did the North American thing: We found a sequence of short-term contracts, informal cash-for-job deals, freelance hire-by-hour arrangements and shopfront hustles that eventually added up to a career (or, in my case, perhaps a careen). I worked for a while as an outplacement consultant, since sacking people en masse was the only happening job on Bay Street, and I can confirm that George Clooney actually underplayed the grotesqueries of that craft in Up in the Air. (We weren’t allowed to utter the word “fired” or “downsized,” but “right-sized” was available.)

And I had a few years where I had four or five income sources that totalled less than $20,000. But that’s not an unusual start for North Americans in their 20s, and it didn’t really leave a mark on my generation. Many of us ended up with permanent jobs and, by the time we were 30, the economy had digested us.

To a young European, that story is incomprehensible. The European Dream – in fact, the European Assumption if you’re a middle-class university graduate – is the permanent employment contract. North Americans change jobs seven times in a lifetime, on average; in Europe, the average and the expectation is one job per life.

A full-time job with a permanent employment contract is not a period of work; it is the guarantee of a life, a lifestyle and a world. You start with a full month of paid vacation every year, and that can easily double within a couple of years when overtime is taken into account. It’s almost impossible to get fired (Spanish employers need to pay you nine weeks pay for every year you’ve worked) and it’s rare to leave a job: It’s what you are.

Short-term and casual work is for poor immigrants and unschooled villagers, beneath the dignity of anyone whose parents had a full-time contract. (Even now, at the height of the crisis, ethnic Spaniards aren’t taking such jobs.) Small-scale entrepreneurship is still exotic.

This financial crisis is putting an end to the European Dream. Last month, Spain began scrapping its full-time contract. France is sure to do the same and, in Greece, it’s become meaningless. Europe, when it gets out of this mess, will no longer be divided into a small elite who are sheltered beneath a lifetime-job cushion and a large platoon (often with different skin colours) who hustle for pay; it will be all hustle, all the time, the way we learned to do it in a previous century.



Around the Network

Europe =/= Spain or Greece. Wonder how much those two countries contribute to console sales. UK/German/Scandinavian economies are just fine and picking up from the recession.



Fufinu said:

Europe =/= Spain or Greece. Wonder how much those two countries contribute to console sales. UK/German/Scandinavian economies are just fine and picking up from the recession.

I have to agree, but I am busy right now crafting a post on the US unemployment rate and how it may affect the video game sales for both Microsoft and Nintendo.



Those stats are wrong. 44% of all people under 30 in Spain are not unemployed.

The unemployment rate measured by EU is extremely misleading.

First, normal students between 15 and 30 years old aren't included in the labor force at all! And that's almost half of all people in that age group. This leads to the 44% number becoming about 25%.

Second, students who at the same time are looking for a job are in fact counted as unemployed by the EU - even if they're full time students (which the absolute majority are). This further reduces the number to far below 20%.

So the 44% official youth unemployment rate in Spain is in fact not even 20%!

And here in Sweden the official youth unemplyment rate of 30% meausred by EU standards is in fact only 6% according to our national statistics bureau.



I assume economists count students as unemployed as they do every individual or group who is not paying taxes.

As for Sony, Microsoft, and Nintendo, high unemployment rates will affect how many games are sold.

I remember in the mid and late 1990s where it was common for the top 5 music albums in the US to sell upwards to 3 to 10 million in the first year. Nowadays, most artists are lucky to sell a million to reach platinum status.

Henceforth, the question becomes is it a matter of quality or quantity?

Sony and every other video game maker would love to have both quality and quantity. However, when the individual consumer has less disposable income to spend, then their driving motivator for purchase becomes quality. Gamers like myself do not even look at games when we can't see spending 100 hours playing them whether it is a party game or a game such as Dragon Age: Origins.

In hard economic times, Sony would benefit immensely from not trying to top Nintendo and Microsoft in quantity and focus on quality games for Move and the "core" crowd. Focusing on quantity is chasing the ghost consumer, which in my opinion and leads to higher costs, ruined game developer careers, and smaller by percentage returns on investment.



Around the Network

Your whole article has almost nothing to do with console sales



non-gravity said:

Your whole article has almost nothing to do with console sales

Everything is interconnected. Whether or not someone is unemloyed or employed determines whether they have the disposable income to puchase a luxury good such as a video game after they have handled the necesssities of life.



Killiana1a said:
Fufinu said:

Europe =/= Spain or Greece. Wonder how much those two countries contribute to console sales. UK/German/Scandinavian economies are just fine and picking up from the recession.

I have to agree, but I am busy right now crafting a post on the US unemployment rate and how it may affect the video game sales for both Microsoft and Nintendo.

Yeah, i mean i can believe a lot of what is said in the article, the EU is facing a lot of these types of problems at the moment. but i'm curious about the US situation as well. is it not in a similar state as europe. anyway i'm sure that the western european conutries are not facing problems of that magnitude, although i dont deny they exist in the UK, germany and scandinavia as well. 



This topic is NINI



Worst thread title ever?  The link provided by the OP is basic bland ecomonics and has nothing to do with the actuall thread title.  I've been drinking but I'm sure it seems as if someone thinks that an assumption on the European economy willl determine sales between the PS3 and 360 for some time. 

OMG!  Only time will telll!