Believes games and movies will merge.

According to Jean-Francois Boivin, associate producer on Ubisoft's Assassin's Creed: Brotherhood,

in the future video games and movies will merge into one entertainment medium.

"I think that eventually video games, movies and the like will all be one and same medium," Boivin told VideoGamer.com. "I can very easily see an Assassin's Creed movie in the future, or a Spider-Man movie,

like Spider-Man 9, and you put that stuff in your console and then you just watch the movie.

Or perhaps right off the bat, do you want to watch Spider-Man 9, or do you want to play Spider-Man 9?

And it's the same quality, the same thing. And then you can pause it, and you say,

'Oh I love this scene - I'm going to play this scene.'"

It's a future already creeping into the present said Boivin, pointing to Quantic Dream's Heavy Rain

as one such experience.

"I can see that happening, and we're starting to have a glimpse of the possibility with games like Heavy Rain

- which, I have to say, changed my life." His praise for Heavy Rain didn't stop there.

"It changed my entire look outlook on interactive entertainment," said Boivin.

"This is a glimpse of how we're going to bring the video game industry to the next level of commercialism.

I can see my mum playing a game like Heavy Rain - [something] much more accessible, obviously,

but just the murder mystery and choosing where you want to go and having 22 different endings and just

wanting to re-play that story over and over again... I can see that happening."

We happen to agree with Boivin, with Heavy Rain being one of our highlights of the year thus far.

Assassin's Creed: Brotherhood is scheduled for release on November 19 for Xbox 360, PS3 and PC.

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Heavy Rain is one of the few games this generation to take a real risk, and am happy it did well

Mr. Cage will be happy when he hear that his game inspirined other people in the industry.

Hyperbole.

And no, video games, movies and the like will all not be one and same medium.

I don't mind devs taking inspiration from Heavy Rain though. It just wasn't portrayed very well through this guys' words.

i really hope they don't merge , it would ruin both sides.

Games have been trying to mimic movie a like experience for sometime now

Adding amazing visuals, great stores and drama

Games like Yakuza, Metal Gear and Resident Evil and Alan Wake and many many others are heavily influenced by movies

and there makers intended to make it an interactive movie

Now a a days movie scripts can be made into video games

God forbid... watching Super Mario Bros. will make me puke rather than play Super Mario Bros.

No one said all games will be be like that

For example GT5 doesnt need stuff like that.

Mario game with realistic graphics = horror game xD

I'm fine if industry makes some of these, but when every single developer is obsessed with this idea - I'm worried about the future of the gaming medium. Cinema raised in populrity because it was different from plays filmed on the tape, not because it imitated dramaturgy, though intellectual elite neglected it as "an inferior genre" for some time.

This quote is a classical example of misguided game developer, who just wants to be a film director.

I understand where you're coming from,but believe he means to create something new that takes the best of

both worlds.

No one will "replace" the other, but we will get something in-between

And we should be excited :)