yup that's the real reason, they know that far less than a tenth of people that pirate games would buy it if they couldn't pirate it. But someone willing to buy second hand at a $5 discount more than likely would. They are just trialling it on PC as they know PC gamers are more used to DRM and worth less to them, plus they can use piracy as an excuse. Other publishers are trialling other measures like EA's online pass.

So should there be a list of companys to avoid? :)

I don't know if you should avoid companies, except maybe Onlive since their whole business model runs around taking away control of the game's software from the users.

You should definitely avoid any games that implement this draconian DRM though...

Well, I for me the main problem with on-live services is that is a model that would only be efficient in main urban areas, but if there are enough servers it could actually help fighting piracy in a good way. One of the main reasons for piracy, speacially in poor countrys, is the high cost per game, that sometimes cannot be afforded because of the high cost that represent keeping an up to date computer. But taking away the control over software and hardware from the end user could take away many of the things that we love from game, e.g. mods.

Way ahead of you bro!

What concerns me more than the DRM right now, is whether I will be able to play these games in 10 or 20 years. I just cracked out Fallout 1 again, and while Interplay seems to have be "reborn" they also seem to be a totally different group of people. If FO1 used this kind of bullshit DRM I highly doubt it would be playable today at all without a crack. I own literally hundreds of PC titles from dead companies across the Amiga to Mac to Windows, if they had used tech like this back then these games would likely be lost to me forever. I realize we live in a disposable society and most titles are 1 play at most, but that is more a reflection on the shitty  manchild orientation of the industry than it is of anything. If somebody enjoys any game they buy they deserve to have access to it forever.