The question is who is to blame for this? Focusing on on America for this. Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing recently left or is leaving Nintendo of America. I think that might be a good place to start. Not that this game alone caused her to leave or asked to leave but it could have been the final straw or maybe it was a game right before this.
Nintendo has released a few games in America this year and the year before I think that really could have done well or a LOT better if they were given the right push and attention. However it doesn't seem like Nintendo of America did though. I'm referring to Excitebots, WarioWare DIY, Endless Ocean 2, New Play Control games, Sin and Punishment 2, and now seemingly Metroid Other M to name a few. There could be others from earlier years. Other games have done well but is it because they received good marketing or did they do well despite the lack of marketing due to their brand and history. Punch Out is one such title for example I think did well due to the name and it's history. It could have done a LOT better I think had it been marketed the way it should have. Now if it did I totally missed it stand corrected. Excitebots is another example. Granted Excite Truck wasn't a massive hit but outside of Mario Kart there and a Need for Speed game there aren't many racers and this could have easily been sold to buyers but they didn't even try. I know you have to pick and choose where to spend money but Nintendo isn't flooding the market with games at any given time so they could able to market better. When they should be doing a better job when it comes to non-Mario platformers titles.
Perhaps I'm not seeing things correctly but I think Nintendo's marketing has actually gotten worse over the past few years while it was very good during the Wii's first few years. A good marketing campaign can counteract bad or average reviews I believe.








