
We know the wii store and pretty much Nintendo's online structure is lackluster and underwhelming, but Iwata seems quite excited for their online model for the 3DS
Well, first, one of the things that I love about Nintendo is we constantly are reviewing our performance. I completely agree with you that the online… or let me state it more broadly, the digital area is an area where we can improve, and we’ve made a commitment to dramatically improve in that area. Now, what that looks like I can just about guarantee is unlike anything that our competitors have done to date. The reason for that is it wouldn’t be innovative, it wouldn’t be distinctive, and therefore, it wouldn’t be Nintendo. Our approach will be to enable the consumer to discover our digital content much more easily. Our focus will be to have a range of digital content that is compelling for the consumer. Our approach will be a digital business model where every participant is financially moving in a positive direction, and our approach will be to make the consumer say “wow” in the end. That’s what we’re trying to do.
I can’t go into detail on what the plans are today, but of course, with a device like Nintendo 3DS, we do intend to offer some type of digital distribution. What I can say is that if that type of digital distribution is not something that is very new and fresh compared to what we have done with Nintendo DSi, then I think we’re going to have a hard time reaching out beyond the audience that actively seeks out that type of digital content.
So up until now, much of the digital distribution focus has been on more of a "pull type" where the consumer goes out, gets the content and pulls it to themselves. With Nintendo 3DS, we’re looking at a model that would be more focused around the "push type," where we’re able to push information or content out to the device. And with a model like that, what it means is that because the consumer doesn’t have to actively seek out the information themselves, it gives us a venue for creative new ideas of our company or of our developers to reach consumers much more easily.
http://www.nintendo.co.jp/ir/en/library/events/100616qa/index.html