Sony are becoming like a political party. Obama 2012 will steal these slogans!

Ooh, I like it!

Change you can Believe In... in EVERYTHING.*

*Replace "T" with Obama.

I do like!

Men is the tech that bad that they have to do a kind of wishfull thinking sorta thing  xD

This changes everything

This changes everything

This changes everything

This changes everything

.... oh who am I kiding **** this

Nah that cant be it xD

I don't follow.

Using similar slogan and same design as PS3 Slim's "It only does everything".

This EVERYTHING thing is becoming kind of an annoying thing in my humble opinion of things.

EVERYTHING MUST COME TO AN END!...

oh wait wrong slogan , sorry

That would be an awesome slogan to use when the PS3 is finally discontinued after next gen.

As for the ads, Sony often has those banner spaces, it wouldn't surprise me if they have the space reserved every year, you can look in old photos with the Circle, Square, X, O on the banner in front of the convention center in most years in recent memory.

I really like this.