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Forums - Sony - Sony fired TBWA ad agency,famous for their "You are living" ad campaign

eugene on 30 November 2007

http://blog.wired.com/games/2007/11/sony-cuts-plays.html

 

Sony will no longer be trusting its PlayStation ad campaign to TWBA/Chiat/Day, who had handled those duties for the company since 1994.

The agency created a number of award-winning ads for Sony over the past 13 years, including the memorable "U R Not e" (You are not ready) campaign for the launch of the original PlayStation. TWBA's most recent efforts included the onyx TV ads that featured a rapidly-morphing PS3.

TWBA was one of five finalists contending for the PlayStation advertising account, which now appears to be between the Publicis and Deutsch agencies.



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Words Of Wisdom on 30 November 2007
Soriku said:
Phailure on Sony's part.

Firing them or hiring them?



eugene on 30 November 2007

They definitely need to go in a new direction with their ads. Their latest ads are infamous for leaving a bad taste in people's mouths. Their creepy baby, rubicks cube, Michael Iron side dude talking about how the cell is smarter than you, and their new one with the magicians and stuff is horrible. Nintendo gets a A+++, Microsoft gets a C+, and the PS3 gets a F- for their ads.



ssj12 on 30 November 2007

this is good, no more garbage ads.



PC gaming is better than console gaming. Always.     We are Anonymous, We are Legion    Kick-ass interview   Great Flash Series Here    Anime Ratings     Make and Play Please
Amazing discussion about being wrong
Official VGChartz Folding@Home Team #109453
 
leo-j on 30 November 2007
Soriku said:
Phailure on Sony's part.

http://www.gametrailers.com/player/28431.html

 

This makes you want a ps3?



 

mM
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ssj12 on 30 November 2007
eugene said:
They definitely need to go in a new direction with their ads. Their latest ads are infamous for leaving a bad taste in people's mouths. Their creepy baby, rubicks cube, Michael Iron side dude talking about how the cell is smarter than you, and their new one with the magicians and stuff is horrible. Nintendo gets a A+++, Microsoft gets a C+, and the PS3 gets a F- for their ads.

 hey their original  play b3yond ads are awesome.



PC gaming is better than console gaming. Always.     We are Anonymous, We are Legion    Kick-ass interview   Great Flash Series Here    Anime Ratings     Make and Play Please
Amazing discussion about being wrong
Official VGChartz Folding@Home Team #109453
 
libellule on 30 November 2007

WAIT WAIT WAIT

they just have fired the guys that have done this advertissement :

"""" TWBA's most recent efforts included the onyx TV ads that featured a rapidly-morphing PS3. """""

because, so far in this generation, this is the best advertissement from Sony ...

but i agree, ALL the others suck !



Time to Work !

leo-j on 30 November 2007
eugene said:
They definitely need to go in a new direction with their ads. Their latest ads are infamous for leaving a bad taste in people's mouths. Their creepy baby, rubicks cube, Michael Iron side dude talking about how the cell is smarter than you, and their new one with the magicians and stuff is horrible. Nintendo gets a A+++, Microsoft gets a C+, and the PS3 gets a F- for their ads.

http://www.gametrailers.com/player/27329.html

 

lol in the U.S?



 

mM
leo-j on 30 November 2007
libellule said:
WAIT WAIT WAIT

they just have fired the guys that have done this advertissement :

"""" TWBA's most recent efforts included the onyx TV ads that featured a rapidly-morphing PS3. """""

because, so far in this generation, this is the best advertissement from Sony ...

but i agree, ALL the others suck !

No they fired the "THIS IS LIVING" ads guys, that made the wierd europe ads. The american ads are perfect.



 

mM
rukusa on 30 November 2007

Smart decision! Good choice! I did not get that campaign at all, and I own a PS3!

Hmm it seems like Hirai is making some restructuring in the PS3 business model. I think he's making Sony's main focus, the gamers, once again... its good to hear. Especially since Sony lost alot of spirit & passion under way since the original PS, the console which was made with gamers in mind.



Nintendo & Sony supporter:

 Consoles: Wii & PS3.