The 360 has done several things right came out first, easy to develop for, xbox live, good controller, but they have severely dropped the ball on product integration. Xbox Live Gold members should get internet explorer web browsing, the ability to load material purchased at the zune store to be downloaded directly onto the 360. Would these changes increase sales who knows but I think they likely would have been easy to implement. Yet all the eggs are now in Natal's basket if it fails you might see an investor mutiny.