They're obviously confident that, at least in US, they'll be able to make it the 'next big' thing to attract more casual gamers. I wonder if that links to previous comments that the 360 was the console to 'graduate to' from the Wii.
Personally, I'm not so sure that will easy to market, even with MS undoubted skill and muscle.
The price, if right, seems steep for the stand alone device for existing owners, who probably only view it as an enhacement to existing controllers/games, and I'd worry could affect uptake with the existing install base. Few core games seem to be pushing it as a 'must have' addition and I'm not sure I see the Halo/Gears/CoD players spending that amount just to lean or have a few extra control options (which is how it's been positioned in the past for more core 360 titles).
The bundle, if true, probably comes across as better value for the price but still, with the global economy still jittery and a lot of Wiis, 360s and PS3s already sold and in households I wonder whether it would really become the entry point of choice, particularly with the Wii still the cheaper option and with the bigger worldwide install base.
The fact that when it launches Sony will have launched Move means that consumers will have three choices in a sense for motion control gaming - with one already dominant in the Wii - that's sure to have an impact on the device as well: will we see HD motion control gaming split over PS3/360 by region just as it has been with existing titles?
I guess it depends just how extensive and complete a package of games and additional services MS has built around the device at launch. I mean, they had Steven Spielberg on stage and so far the main application shown has been that ball game? Surely there must be more behind the scenes than that?
Still, MS have vastly increased their marketshare vs Xbox and they're not fools - so they clearly have enough research and belief the device stands a fair chance of success.