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Forums - Sales - Sony Projecting 15m PS3s for FY 3/2011, 35.7m PS3s Shipped LTD

I'm betting on a $50 price cut on PS3s in late summer. It will be a response to MS based on what happens at E3 when all the details of bundling and whatnot are revealed for Natal.

By then the cost of manufacturing the new hardware version will have been reduced from PS3s already profitable levels currently and Sony will be able to stay profitable while ensuring a lower price to continue capturing market share from 360.

Sony's only goal currently is to not let MS finish this gen in 2nd place. At the mass market price it will pass 360.



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rafichamp said:
http://www.examiner.com/examiner/x-6894-Video-Game-News-Examiner~y2010m5d13-Sony-reveals-latest-Playstation-3-hardware-sales-data-and-expectations-for-the-next-fiscal-year

There is the source, and I dont see it saying shipped anywhere, it says units sold.

LOL are you serious? really. You actually think when Sony says 'sold' they don't mean '.. to retailers." i.e. same thing as 'shipped'.



For software it doesn't mean much yet and it's only one month and we all know how crazy packed Q1 2010 was.
But still if you compare April 2010 to April 2009, SW sales on the PS3 are up 130% for that month..

7 million units compared to 3.25 million units based on VGChartz , that is a good start...............



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

Zipper said:
Grimes said:
I'm not saying they won't sell 15 million, but Sony's estimates haven't always been on the mark. Yes they made their estimate last year, but they didn't for several years before that. I don't think Sony has proven they are accurate based on one year.

I'm pretty sure they met their estimate in 2008 at least for the PS3

I'm pretty sure that 2008 estimate was adjusted down in order to be met, though.  They always meet their final estimations, or close to it.  Its just the initial estimates are usually adjusted down.  Sony has a nack for overestimating the demand of a product.  The figured the PSP Go would be a rocket success but ended up adjusting PSP estimates DOWN 5 million!  I expect they are overestimating the affect of PS Move this time.  They seem pretty confident that the Wii crowd is just going to jump right onboard which I doubt will happen much if at all.



TheSource said:

Sony's info is out folks. My take is here http://news.vgchartz.com/news.php?id=80014

                  Wii           X360        PS3

FY 3/ 06'     N/A           3.2m        N/A

FY 3/ 07'     5.84m      7.7m       3.51m

FY 3 / 08'    18.61m    8.1m        9.12m

FY 3/ 09'     25.95m     11.2m     10.06m

FY 3/ 10'     20.53m     10.0m     13.0m

FY 3 / 11'   18m E           ??         15.0m E

 

Microsoft's fiscal years end in June and they don't issue forecasts...but can't imagine they expect to ship something other than ~8-12m systems for the period ending March 2011

My guess is Sony cuts price to $250 or $200 in Fall 2010 and this is the peak PS3 year for hw, and a flat / slightly up year for sw. Thoughts?

 

Am I reading that table wrong or is there still one more quarter for the 360 in 2010? If so, then that means this might be the 360 best year ever.

 

Also a U$200 PS3 will ship more than 15 million units, maybe U$249.



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Ail said:
Grimes said:
I'm not saying they won't sell 15 million, but Sony's estimates haven't always been on the mark. Yes they made their estimate last year, but they didn't for several years before that. I don't think Sony has proven they are accurate based on one year.

Actually from what i recall PSP and PS2 estimates have been poor, PS3 estimates have been spot on in 2008 and 2009...

One out of three doesn't sound too good.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

ElGranCabeza said:
TheSource said:

Sony's info is out folks. My take is here http://news.vgchartz.com/news.php?id=80014

                  Wii           X360        PS3

FY 3/ 06'     N/A           3.2m        N/A

FY 3/ 07'     5.84m      7.7m       3.51m

FY 3 / 08'    18.61m    8.1m        9.12m

FY 3/ 09'     25.95m     11.2m     10.06m

FY 3/ 10'     20.53m     10.0m     13.0m

FY 3 / 11'   18m E           ??         15.0m E

 

Microsoft's fiscal years end in June and they don't issue forecasts...but can't imagine they expect to ship something other than ~8-12m systems for the period ending March 2011

My guess is Sony cuts price to $250 or $200 in Fall 2010 and this is the peak PS3 year for hw, and a flat / slightly up year for sw. Thoughts?

 

Am I reading that table wrong or is there still one more quarter for the 360 in 2010? If so, then that means this might be the 360 best year ever.

 

Also a U$200 PS3 will ship more than 15 million units, maybe U$249.

No, he's forcing the FY to end in March. That's why each FY has a '3' in it.

EDIT: Actually, you could be right as he does mention seperately that MS ends in June.



Another reason why I think they do much better in SW shipment in 2011 than in 2010 is the following.

Here is the comparison quarter by quarter of software shipped between 2009 and 2010( fiscal years) :

2009 :

PS3 22.8 21.2 40.8 18.9 103.7

 

 


 



2010 :

  Q1 3/2010 Q2 3/2010 Q3 3/2010 Q4 3/2010 FY 3/2010
PS3 14.8 23.9 47.6 29.3 115.6

As you can see the reason 2009 SW was relatively low was Q1 which was a lot weaker than the previous year.

However since then, as HW shipment increased, so did SW shipments and there's no real reason for the tendency to suddenly reverse.

 

As it stands I think with what data we have it's reasonable to expect SW shipment for Q1 2011 to be around 20-22 millions, a reasonable increase over the poor first quarter of last year........

 



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

nightsurge said:
Zipper said:
Grimes said:
I'm not saying they won't sell 15 million, but Sony's estimates haven't always been on the mark. Yes they made their estimate last year, but they didn't for several years before that. I don't think Sony has proven they are accurate based on one year.

I'm pretty sure they met their estimate in 2008 at least for the PS3

I'm pretty sure that 2008 estimate was adjusted down in order to be met, though.  They always meet their final estimations, or close to it.  Its just the initial estimates are usually adjusted down.  Sony has a nack for overestimating the demand of a product.  The figured the PSP Go would be a rocket success but ended up adjusting PSP estimates DOWN 5 million!  I expect they are overestimating the affect of PS Move this time.  They seem pretty confident that the Wii crowd is just going to jump right onboard which I doubt will happen much if at all.

Well, a mass jump is definitely out of question. But even in the worst case, Move and Natal will widen PS3 and XB360 appeal at least just a little bit.



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


No, I normalized the X360 data to end in March - I'm just saying technically it isn't a fiscal year for Microsoft.

Ail check out the Dec 09 vs. Dec 08 comparison though, because thats where 45%-50% of the sw will be sold this year - 47m vs. 41m I think, even with the base bigger and hw shipments in that quarter up by 2m.

We'll probably have something like this for PS3 sw:

Q1    Q2       Q3      Q4  (Q3 = Oct-Dec 10')

22m / 20m / 53m / 25m

That is pretty good, but it won't be up a whole lot from last year.



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