It appears that Sony should be targeting the move to hardcore gamers. The reason I say this is because the price entry for the move will not make casuals eager to get the device. As most have stated 60$ for the controller. Who knows the price for the sub controller. 39.99 for the Eyetoy and we haven't even put the price for a game in their.
Even a bundle will cost you probably 99.99 which is getting steep without the inclusion of a game. I am sure the bundle will have a game but will it separate itself the Wiisports. If not then their will be no excitement for it.
Anyway you slice it, it appears that the move will be a hard sell for the casual market. On the other hand, the hardcore market will pay whatever they have to if the games are their. Sony strategy should be to concentrate on their core, provide cool and innovative to use the Move for their core and worry about the casuals for their next console.