MikeB said:
@ shanbcn
Microsoft can't combine their worldwide shipment data in fiscal reports with regional software attach ratios (for example: "Worldwide shipped this amount of hardware worldwide and our attach ratio is 10 games per console [in Liechtenstein ]"), that would be severely misleading its shareholders.
I don't think they are lying in fiscal reports. In PR it's clear they do that a lot, but in fiscal reports is very risky and there's no need to do such things (Microsoft is a wealthy and healthy company). Also the figures wouldn't add up anymore.
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I couldn't open the link for some reason (something to do with text file not supported), however I have viewed the MS slides from previous fiscal reports.
(Edit... apparently my download failed, which is why I can't read them, and it isn't letting me download them again)
If you check some of the historic ones, you should notice about 4-6 quarterlies back they used to have an asterix on the attach ratio they gave on the slides, with a note at the bottom saying it was from NPD data. I can't understand why they took that off, but the figures are almost certainly still NPD because they were so similar. (I can't recall exact figures, but in each set of slides it was going up 6.5-7.0-7.3-or something, up to about 8.1 I think, then they stopped putting "from NPD" at the bottom but the figures were pretty much the same, carrying on with 8.3-8.4 and now 8.8)
It is NPD attach ratio, it is a sales attach ratio, it is lower than what the shipment ratio will be. (and lower than what the purchased ratio will be as NPD doesn't inclue the official bundles)
I think the point of your original post may have been that developers should be able to focus on PS3 games now more than X360 as PS3 is about reaching it's peak, wheras X360 is past it, on that I would agree, the PS3 will likely see more software sales on a monthly basis from now on, with perhaps next Christmas the X360 catching up a bit though as it seems to see better Christmas boosts than PS3.
The X360 shipment attach ratio is higher than the PS3 by more than what you thought, but as I said, attach ratio is biased by the headstart the X360 had as well as by different sales patterns (ie even if they had launched at the same time, if X360 had better hardware sales early on and PS3 had better now by an equal amount, the X360 ratio would naturally be higher even if the owners bought the same number of games per month)
If I remember correctly, The Source actually made a thread about the attach rate (games per system per month, or per week) And all three consoles were so similar it made little difference (if it makes you happy i think PS3 was on top... something like 1.32 to 1.3 to 1.25 for Wii)