DM235 said:
Squilliam said:
nightsurge said: The only part I don't agree with is his notion that the 360 redesign would only save $20-30... that's ridiculous. Shrinking both cpu and gpu and combining it into one chip alone would save them $50+. Then you have less materials per unit since it is shrunken down, no more memory card slots, etc. I expect the redesign to save MS close to $100 on production costs from the current model. |
Its probably closer to $50-$70 per unit but you have to remember they have to pay royalties on every console they ship to the DVD forum, ATI and IBM. With ATI its big enough for them to mention on their financial report for end of financial year 2011.
Overall its:
- Likely 4 1Gbit GDDR3 chips ~$8-12 savings
- One chip vs two ~$15 direct material costs and testing given an estimated $5000 price per wafer and ~330 good chips per wafer.
- Likely $10 savings on motherboard complexity, board tracing etc.
- Likely $5 savings on the PSU
- Increase of $5 on DVD-drive for being slim
- Likely $10 savings on cooling.
- Likely $5 savings on msic items like memory card slots.
Total: $50.
Additional: Probably a $15-20 or so savings on average warranty repair costs due to more reliable design.
Just a rough work through of the overall costs.
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That just seems too high to me. The arcade model was on sale a little while ago for $130, so I'm going to assume that this price is Microsoft's break-even point (I doubt they would have wanted to sell it at a loss, even if it was a limited promotion).
The retailer gets $5. Packaging and shipping materials are $10. The controller and cables cost at least $15. That means the actual system costs about $100 to manufacture. If they can save $50 to $70, that means they can make an XBox for $30 to $50, which just doesn't seem right.
Patcher's prediciton of a $20 to $30 savings seem much more believable, because that would mean they could manufacture a system for $70 to $80.
Even if my original assumption was wrong, and it costs Microsoft $150 for an arcade (this would be my upper limit), then the system itself would cost $120. Again, a $50 to $70 savings (almost 50%) just doesn't seem right.
Once a system is "cheap", it gets harder and harder to reduce the price by any significant margin.
I fully expect Microsoft to announce at E3 that they will be selling an arcade slim + Natal for $180 to $200, and an elite slim + Natal for $280 to $300, and that they will still be able to make a profit from each unit sold.
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Microsoft stated that they "Broke even with accessories" just after the Xbox 360 Arcade was cut to $200 on the Falcon chipset. Now I doubt that Jasper was a significant savings in itself. Every other component is identical and at the bottom of their cost/time curves so I doubt that anything else would have gotten significantly cheaper and at best Jasper probably nets them a $10 saving overall. With regards to the $130 deals, its likely both Microsoft and the retailer were losing money on loss leading deals to get people into stores.
With regards to semi-conductor manufacturing the cost is usually around $5000 per wafer so the savings from moving from two chips to one is about $15 or so given a slightly larger die than one of the original chips and reduced packaging/testing costs.
The chip alone likely eats into half your estimated savings. Then you have to factor in the cooling solution which hasn't changed since launch and could probably be halved in size whilst removing the more expensive heat pipes/copper. Then you have the PSU which could be simplified, the motherboard power supply circuitry could be halved along with the complicated traces between the GPU and CPU as well as the reduced size of the overall board and the case which could be reduced in size and made more out of plastic to save money and finally its likely they have gone back to 4* GDDR3 1Gbit which would likely halve the memory cost and thats a good $10 easily right there if not $15 overall.