It is not true that all 3d games on the PS3 will run in 720p 30 fps. Infact, some 2d games run in lower resolution than this, and the framerate drops below 30 in some parts. However, some 3d games should be able to put out more than 720p 30 fps.
As a general rule, if a 3d game has the same resolution as the same game in 2d, it must have half the framerate. If it has the same framerate, then the total number of pixels must be halved. (ie a 1080p, 30 fps 2d game will become 1080/SQRT(2) at 30 fps, or 1080p at 15 fps (or more likely, both the resolution and framerate will drop, but not by as much)