hsrob said:
Slightly cheaper. Continue and expand upon the demos that they had late last year.
Have days once a month where a couple of games go on special, 100-200 points, with messages to remind people. It will get people on the channel.
Give a free 500 points to anyone who registers their birthday, they could combine this with emails to people on your friend list, suggesting that a game might make a good gift. Basically try and get game gifting on a roll.
Make points available in more increments than they are currently available. I don't know how many times i've ended up with 2/3/400 points, I would have bought another game right there and then if I could top up to 500 points without having to buy more points than I wanted.
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The gifting is a very smart idea, and I think you're right, they really should highlight and push it. I have gifted a couple of games before and my friends were very happy to receive them. It also introduced them to the system, which was helpful.
I also agree that Wii points should be able to be purchased in more than just 1000 and 2000 increments. The leftover point balances are frustrating.