Ok JJSeth, which group of people here do you think fit the Nintendo "Blue Ocean" target market for the Wii Fit...
Group A:
or
Group B:
Now, to solve this most difficult of questions, you need to look around you. The people you see everyday, do they look more like group A, or group B? And which group, above, do you think is more like to buy Wii fit? Which is more likely to spend a few hours a day in a gym?
Oh, and the Blue ocean strategy is not about gamers either. It's about the general populace. The Wii is not targeted at gamers. If you still think so, then you need to take another look because it isn't just gamers buying the wii.









